Saturday, May 24, 2008
Website Writing for Profit
Listen Now | Download MP3
Show Notes
Today's podcast Episode 023 entitled Website Writing for Profit explores ways to use the writing expertise from your original small business website and blog content to create info products as giveaways, or for sale as reports, ebooks, audio courses, or video. Here's the outline for this podcast show:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Website Writing for Profit
0:07:37 Tip of the Day - ClickBank and Affiliate Sales
0:10:48 Podcast Outro Theme Music and Credits
0:11:18 End of Small Business Website Mailbag Podcast 023
Referenced links:
ClickBank website introduction and info products marketplace
The idea of becoming rich online by selling info products does require realistic expectations, and the final segment of the main topic helps keep that truth in perspective. Making money in your small business takes hard work, and selling information products online is equally challenging.
TAGS: advice info products podcast clickbank small business advice writing
Show Notes
Today's podcast Episode 023 entitled Website Writing for Profit explores ways to use the writing expertise from your original small business website and blog content to create info products as giveaways, or for sale as reports, ebooks, audio courses, or video. Here's the outline for this podcast show:
- Writing and Small Business Website Promotion
- Distributing Original Information Products Online
- Using Your Articles and Posts for Content
- Production and Delivery of Information Products
- Realistic Expectations and Mistakes to Avoid
- Website Quick Tip of the Day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Website Writing for Profit
0:07:37 Tip of the Day - ClickBank and Affiliate Sales
0:10:48 Podcast Outro Theme Music and Credits
0:11:18 End of Small Business Website Mailbag Podcast 023
Referenced links:
ClickBank website introduction and info products marketplace
The idea of becoming rich online by selling info products does require realistic expectations, and the final segment of the main topic helps keep that truth in perspective. Making money in your small business takes hard work, and selling information products online is equally challenging.
TAGS: advice info products podcast clickbank small business advice writing
Labels: advice, podcast, promotion, websites
Saturday, April 12, 2008
Blog Social Bookmarks Tutorial
Listen Now | Download MP3
Show Notes
Today's podcast Episode 017 entitled Blog Social Bookmarks Tutorial presents advice for adding social bookmarks to your Blogger small business blog or podcast. The graphics and links to online social bookmarking services are easily added to your blog template, and the downloads include a written tutorial, copy and paste code, plus all of the graphics as displayed below posts on this podcast. Here's the outline for today's program:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Blog Social Bookmarks Tutorial
0:10:03 Tip of the Day - BlogFlux Directory and Ping Services
0:11:27 Podcast Outro Theme Music and Credits
0:11:57 End of Small Business Website Mailbag Podcast 017
Referenced links:
Hosted on Blogger tutorial download link for New Blogger social bookmarks (Zip folder - 12Kb)
Hosted on your domain tutorial download link for New Blogger social bookmarks (Zip folder - 12Kb)
BlogFlux blog directory website including free ping services for members
Today's show provides links to download complete instructions for step by step template revision of your blog or podcast to add social bookmarks. Two versions of the tutorial are presented depending on your hosting. Blogger hosted blogs are modified in "Layout" while "Template" is used if hosting on your domain, so choose the download appropriate for your blog or podcast.
Note: You do not have to register or reveal your email address to download these free resources. Each zip folder contains 12 social bookmark graphics and 1 plain text file with how-to text and sample html code.
TAGS: advice blog bookmarks podcast small business advice tutorial website design
Show Notes
Today's podcast Episode 017 entitled Blog Social Bookmarks Tutorial presents advice for adding social bookmarks to your Blogger small business blog or podcast. The graphics and links to online social bookmarking services are easily added to your blog template, and the downloads include a written tutorial, copy and paste code, plus all of the graphics as displayed below posts on this podcast. Here's the outline for today's program:
- Introduction to Blog and Podcast Social Bookmarks
- Comparison of Hosting on Blogger or Your Website
- Tutorial for New Blogger Hosted on Blogger
- Tutorial for New Blogger Hosted on Your Domain
- Social Bookmark Tutorial Downloads with Free Graphics
- Website Quick Tip of the Day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Blog Social Bookmarks Tutorial
0:10:03 Tip of the Day - BlogFlux Directory and Ping Services
0:11:27 Podcast Outro Theme Music and Credits
0:11:57 End of Small Business Website Mailbag Podcast 017
Referenced links:
Hosted on Blogger tutorial download link for New Blogger social bookmarks (Zip folder - 12Kb)
Hosted on your domain tutorial download link for New Blogger social bookmarks (Zip folder - 12Kb)
BlogFlux blog directory website including free ping services for members
Today's show provides links to download complete instructions for step by step template revision of your blog or podcast to add social bookmarks. Two versions of the tutorial are presented depending on your hosting. Blogger hosted blogs are modified in "Layout" while "Template" is used if hosting on your domain, so choose the download appropriate for your blog or podcast.
Note: You do not have to register or reveal your email address to download these free resources. Each zip folder contains 12 social bookmark graphics and 1 plain text file with how-to text and sample html code.
TAGS: advice blog bookmarks podcast small business advice tutorial website design
Labels: advice, blog, design, hosting, podcast, promotion, websites
Saturday, March 29, 2008
Websites and Market Branding
Listen Now | Download MP3
Show Notes
Today's podcast Episode 015 entitled Websites and Market Branding presents small business owners practical advice for creating a consistent corporate image in print and online. The purpose of branding is to create a familiar identity that becomes linked indelibly to your small business through repetition. Here's the outline for this podcast show:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Websites and Market Branding
0:08:42 Tip of the Day - Your Company Name or Slogan in Your Logo
0:09:33 Podcast Outro Theme Music and Credits
0:10:03 End of Small Business Website Mailbag Podcast 015
Referenced links:
Protecting Your Corporate Image and Market Identity article I wrote with advice and tips about logo artwork
Today's show goes beyond websites and promotional material in print. Another key to a consistent market brand and corporate identity is how you execute the operation of your business. This podcast explains how your way of treating customers and doing business becomes part of that corporate image.
TAGS: advice news podcast market branding small business advice
Show Notes
Today's podcast Episode 015 entitled Websites and Market Branding presents small business owners practical advice for creating a consistent corporate image in print and online. The purpose of branding is to create a familiar identity that becomes linked indelibly to your small business through repetition. Here's the outline for this podcast show:
- Intitial foundation for market branding
- Extending market brand to all media
- Market brand and small business websites
- Market branding and corporate image
- Actions that further define corporate image
- Website quick tip of the day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Websites and Market Branding
0:08:42 Tip of the Day - Your Company Name or Slogan in Your Logo
0:09:33 Podcast Outro Theme Music and Credits
0:10:03 End of Small Business Website Mailbag Podcast 015
Referenced links:
Protecting Your Corporate Image and Market Identity article I wrote with advice and tips about logo artwork
Today's show goes beyond websites and promotional material in print. Another key to a consistent market brand and corporate identity is how you execute the operation of your business. This podcast explains how your way of treating customers and doing business becomes part of that corporate image.
TAGS: advice news podcast market branding small business advice
Labels: advice, podcast, promotion, websites
Saturday, March 1, 2008
Lesson on Blog Tags and Labels
Listen Now | Download MP3
Show Notes
Today's podcast Episode 011 entitled Lesson on Blog Tags and Labels was selected as a result of an inquiry from one of my small business clients. Learn the value of using tags and labels effectively to maximize the seo and promotional value of your blog to visitors and search engines. Here's the outline for this podcast show:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Lesson on Blog Tags and Labels
0:09:30 Tip of the Day - Comparison of Pinging Services
0:11:40 Podcast Outro Theme Music and Credits
0:12:10 End of Small Business Website Mailbag Podcast 011
Referenced links:
Technorati provides an authority source for tracking blogs
List of blog and podcast ping services from a recent post on my blog
Small business websites with integrated blogs have an advantage over their competition. Consider the fact that 70% of solo small business owners do not have a website, and only 5% with sites have a blog. By applying the principles of proper blog tags and labels in your posts, you can enhance the potential for online success.
TAGS: advice blog blog tags blog labels podcast search engine optimization small business
Show Notes
Today's podcast Episode 011 entitled Lesson on Blog Tags and Labels was selected as a result of an inquiry from one of my small business clients. Learn the value of using tags and labels effectively to maximize the seo and promotional value of your blog to visitors and search engines. Here's the outline for this podcast show:
- Poor tags or labels and search engine optimization
- Comparing small business blog tags and labels
- More about effective blog tags for drawing traffic
- Organizing blog labels that assist your readers
- Summary of advice for blog tags and labels
- Website quick tip of the day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Lesson on Blog Tags and Labels
0:09:30 Tip of the Day - Comparison of Pinging Services
0:11:40 Podcast Outro Theme Music and Credits
0:12:10 End of Small Business Website Mailbag Podcast 011
Referenced links:
Technorati provides an authority source for tracking blogs
List of blog and podcast ping services from a recent post on my blog
Small business websites with integrated blogs have an advantage over their competition. Consider the fact that 70% of solo small business owners do not have a website, and only 5% with sites have a blog. By applying the principles of proper blog tags and labels in your posts, you can enhance the potential for online success.
TAGS: advice blog blog tags blog labels podcast search engine optimization small business
Labels: advice, blog, podcast, promotion, seo, websites
Saturday, February 9, 2008
Add an Integrated Website Blog
Listen Now | Download MP3
Show Notes
Today's podcast Episode 008 entitled Add an Integrated Website Blog presents the advantages of adding an integrated blog to your small business website. The aging period required for new sites to get attention from the major search engines may be shortened if you have a blog.
Listen to learn about case studies of new small business website blog integration, and the positive results others have experienced from this advice. The blog of a recent custom small business website launch that I designed made Google page one in 1 week. Here's the outline for this podcast episode:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Add an Integrated Website Blog
0:11:16 Tip of the Day - Broadcast Resource to Promote Your Blog
0:12:24 Podcast Outro Theme Music and Credits
0:12:54 End of Small Business Website Mailbag Podcast 008
Referenced links:
A fun search engine optimization article entitled "Google Crawlers and Stray Cats"
Blog your way to fresh content free SEO PDF report about blogging
Blog promotion broadcast service at www.Pingoat.com for one-click promotion
Starting a blog should not be taken lightly. As presented in today's program, the owners of 75% of all new blogs quickly abandon their project within 90 days. This podcast episode explains the benefits of keeping up a blog, and includes some incredible search engine traffic results that should not be missed.
TAGS: advice blog search engine optimization podcast case study small business promotion website design
Show Notes
Today's podcast Episode 008 entitled Add an Integrated Website Blog presents the advantages of adding an integrated blog to your small business website. The aging period required for new sites to get attention from the major search engines may be shortened if you have a blog.
Listen to learn about case studies of new small business website blog integration, and the positive results others have experienced from this advice. The blog of a recent custom small business website launch that I designed made Google page one in 1 week. Here's the outline for this podcast episode:
- Website blogs and the value of fresh content
- Case studies of clients who followed my advice
- Why I recommend an integrated website blog
- Why small business blogs help conquer the competition
- Website quick tip of the day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Add an Integrated Website Blog
0:11:16 Tip of the Day - Broadcast Resource to Promote Your Blog
0:12:24 Podcast Outro Theme Music and Credits
0:12:54 End of Small Business Website Mailbag Podcast 008
Referenced links:
A fun search engine optimization article entitled "Google Crawlers and Stray Cats"
Blog your way to fresh content free SEO PDF report about blogging
Blog promotion broadcast service at www.Pingoat.com for one-click promotion
Starting a blog should not be taken lightly. As presented in today's program, the owners of 75% of all new blogs quickly abandon their project within 90 days. This podcast episode explains the benefits of keeping up a blog, and includes some incredible search engine traffic results that should not be missed.
TAGS: advice blog search engine optimization podcast case study small business promotion website design
Labels: advice, blog, design, podcast, promotion, seo, websites
Saturday, January 19, 2008
Mass Mailing Website Promotion
Listen Now | Download MP3
Show Notes
Today's podcast Episode 005 entitled Mass Mailing Website Promotion presents advice that saved one client $1000 on a 5000 piece small business post card mailing to promote their business and website. Decisions about the size of printed marketing materials for mass mailing should include evaluating the cost factor of postage.
Additional topics in today's show mention bulk mail rates and outsourcing your mailing campaign to subcontractors. The real point of the advice is helping do-it-yourself small business owners cut costs for website promotion. Here's today's outline:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Mass Mailing Website Promotion
0:09:50 Tip of the Day - Why Less is More in Your Ad
0:11:50 Podcast Outro Theme Music and Credits
0:12:20 End of Small Business Website Mailbag Podcast 005
Referenced links:
US Postal Service Website to search for rates or bulk permits
Post Card Dimensions for Bulk Mailings to learn size requirements
My 5 Second Rule for Small Business Owners about first impressions in print or online
Additional Notes by the Numbers (to save listeners from taking notes):
Total Price by Size for Mass Mailing 5000 Post Cards
(This includes artwork, printing, inbound freight, outbound postage.)
$1700 TOTAL for a 4 x 6 post card flyer
$2575 TOTAL for a 5 x 7 post card flyer
$2750 TOTAL for a 5-1/2 x 8-1/2 post card flyer
Artwork Based on my Published Design Rates
$150 for 4 x 6 post card flyer
$150 up for 5 x 7 post card flyer
$250 for 5-1/2 x 8-1/2 half page post card
Printing of 5000 Based on my Recommended Printer
$150 for 4 x 6 full color, uv coated post cards
$300 for 5 x 7 full color, uv coated
$350 for 5-1/2 x 8-1/2 full color, uv coated
Tax and Freight for Inbound Printing for 5000
$50 for 4 x 6 post card flyers
$75 up for 5 x 7
$100 for 5-1/2 x 8-1/2
Postage for Outbound Post Card Mailing for 5000
$1300 for 4 x 6 ($0.26 each up to 6 x 4-1/4 max.)
$2050 for 5 x 7 ($0.41 each)
$2050 for 5-1/2 x 8-1/2 ($0.41 each)
By comparing the cost of postage for your next Mass Mailing Website Promotion, and then deciding if a 4 x 6 flyer meets your needs, your overall savings could easily be $1000 on just one post card mailing. Email me with questions or to learn about standard size and custom flyers that worked well for other clients.
TAGS: advice mail campaign postcards flyers podcast pricing small business website promotion
Show Notes
Today's podcast Episode 005 entitled Mass Mailing Website Promotion presents advice that saved one client $1000 on a 5000 piece small business post card mailing to promote their business and website. Decisions about the size of printed marketing materials for mass mailing should include evaluating the cost factor of postage.
Additional topics in today's show mention bulk mail rates and outsourcing your mailing campaign to subcontractors. The real point of the advice is helping do-it-yourself small business owners cut costs for website promotion. Here's today's outline:
- Total Price by Size for Mass Mailing 5000 Post Cards
- Artwork Based on my Published Design Rates
- Printing of 5000 Flyers Based on my Recommended Printer
- Tax and Freight for Inbound Printing for 5000
- Postage for Outbound Post Card Mailing for 5000
- Website Quick Tip of the Day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Mass Mailing Website Promotion
0:09:50 Tip of the Day - Why Less is More in Your Ad
0:11:50 Podcast Outro Theme Music and Credits
0:12:20 End of Small Business Website Mailbag Podcast 005
Referenced links:
US Postal Service Website to search for rates or bulk permits
Post Card Dimensions for Bulk Mailings to learn size requirements
My 5 Second Rule for Small Business Owners about first impressions in print or online
Additional Notes by the Numbers (to save listeners from taking notes):
Total Price by Size for Mass Mailing 5000 Post Cards
(This includes artwork, printing, inbound freight, outbound postage.)
$1700 TOTAL for a 4 x 6 post card flyer
$2575 TOTAL for a 5 x 7 post card flyer
$2750 TOTAL for a 5-1/2 x 8-1/2 post card flyer
Artwork Based on my Published Design Rates
$150 for 4 x 6 post card flyer
$150 up for 5 x 7 post card flyer
$250 for 5-1/2 x 8-1/2 half page post card
Printing of 5000 Based on my Recommended Printer
$150 for 4 x 6 full color, uv coated post cards
$300 for 5 x 7 full color, uv coated
$350 for 5-1/2 x 8-1/2 full color, uv coated
Tax and Freight for Inbound Printing for 5000
$50 for 4 x 6 post card flyers
$75 up for 5 x 7
$100 for 5-1/2 x 8-1/2
Postage for Outbound Post Card Mailing for 5000
$1300 for 4 x 6 ($0.26 each up to 6 x 4-1/4 max.)
$2050 for 5 x 7 ($0.41 each)
$2050 for 5-1/2 x 8-1/2 ($0.41 each)
By comparing the cost of postage for your next Mass Mailing Website Promotion, and then deciding if a 4 x 6 flyer meets your needs, your overall savings could easily be $1000 on just one post card mailing. Email me with questions or to learn about standard size and custom flyers that worked well for other clients.
TAGS: advice mail campaign postcards flyers podcast pricing small business website promotion
Labels: advice, podcast, promotion, websites
Saturday, December 22, 2007
Small Business Podcast Intro
Listen Now | Download MP3
Welcome to the launch of the Small Business Website Mailbag podcast, a new feature for readers who prefer listening to small business advice rather than reading it. Each show features the same theme song used in my custom video productions on YouTube for a consistent and familiar market identity. The word "mailbag" chosen in the title simply means that advice is based on feedback from customers and listeners to this podcast.
Show Notes
Today's podcast Episode 001 entitled Small Business Podcast Intro announces the launch of this new multimedia feature of the Small Business Resource Center website. The main theme in each show will be advice for small business website owners with what it takes to get online, manage, plus promote a website, blog, or podcast. Here's today's outline:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Small Business Podcast Introduction
0:09:38 Tip of the Day - Writing for Blogs versus Websites
0:11:01 Podcast Outro Theme Music and Credits
0:11:32 End of Small Business Website Mailbag Podcast 001
Future shows will each focus on websites for small business and may include topics about blogging, podcasting, seo, plus news and reviews, and of course help learning about websites. Stay tuned to hear more expert advice already proven to educate as well as save time and money.
TAGS: advice blog design news podcast promotion reviews seo websites
Welcome to the launch of the Small Business Website Mailbag podcast, a new feature for readers who prefer listening to small business advice rather than reading it. Each show features the same theme song used in my custom video productions on YouTube for a consistent and familiar market identity. The word "mailbag" chosen in the title simply means that advice is based on feedback from customers and listeners to this podcast.
Show Notes
Today's podcast Episode 001 entitled Small Business Podcast Intro announces the launch of this new multimedia feature of the Small Business Resource Center website. The main theme in each show will be advice for small business website owners with what it takes to get online, manage, plus promote a website, blog, or podcast. Here's today's outline:
- My reason for starting this show
- The podcast content and outline
- Options for listener interaction
- My qualifications for offering advice
- Website quick tip of the day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Small Business Podcast Introduction
0:09:38 Tip of the Day - Writing for Blogs versus Websites
0:11:01 Podcast Outro Theme Music and Credits
0:11:32 End of Small Business Website Mailbag Podcast 001
Future shows will each focus on websites for small business and may include topics about blogging, podcasting, seo, plus news and reviews, and of course help learning about websites. Stay tuned to hear more expert advice already proven to educate as well as save time and money.
TAGS: advice blog design news podcast promotion reviews seo websites
Labels: advice, blog, design, news, podcast, promotion, reviews, seo, websites
Jim Degerstrom
