Saturday, June 28, 2008
Web Design Client Interview
Listen Now | Download MP3
Show Notes
This podcast episode 028 entitled Web Design Client Interview introduces an interview with a new customer and small business owner with a discussion of their CMS, or Content Management System, web design project. Here is the outline for today's program and interview:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design Client Interview
0:06:41 Tip of the Day - Benefits of a CMS Web Design
0:09:41 Podcast Outro Theme Music and Credits
0:10:11 End of Small Business Website Mailbag Podcast 028
Referenced links:
Vacation Home Rental Website of Darin Vader at SunShinyFlorida.com
CMS web design overview and introduction to CMS benefits.
This episode provides insight into the expectations of a client for a new CMS web design project, and the process from initial contact to website launch. Listeners will learn about working closely with their web design team, and advanced strategy for seo, search engine optimization. Information about training and tutorials explains how a content management system allows small business website owners to add, edit, or delete content without learning html programming code.
TAGS: interview podcast cms content management system search engine optimization seo web design
Show Notes
This podcast episode 028 entitled Web Design Client Interview introduces an interview with a new customer and small business owner with a discussion of their CMS, or Content Management System, web design project. Here is the outline for today's program and interview:
- Introduction of Client for CMS Web Design
- Opening Comments and Web Design Project Overview
- Client Preconceptions About Web Design and SEO
- Web Design Project Development and Progress
- Closing Remarks and Web Design Project Launch
- Website Quick Tip of the Day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design Client Interview
0:06:41 Tip of the Day - Benefits of a CMS Web Design
0:09:41 Podcast Outro Theme Music and Credits
0:10:11 End of Small Business Website Mailbag Podcast 028
Referenced links:
Vacation Home Rental Website of Darin Vader at SunShinyFlorida.com
CMS web design overview and introduction to CMS benefits.
This episode provides insight into the expectations of a client for a new CMS web design project, and the process from initial contact to website launch. Listeners will learn about working closely with their web design team, and advanced strategy for seo, search engine optimization. Information about training and tutorials explains how a content management system allows small business website owners to add, edit, or delete content without learning html programming code.
TAGS: interview podcast cms content management system search engine optimization seo web design
Labels: advice, cms, design, podcast, seo, websites
Saturday, June 21, 2008
Web Design SEO Audio Ebook
Listen Now | Download MP3
Show Notes
The topic for this podcast episode Web Design SEO Audio Ebook is a short course on search engine optimization, or seo, for small business web design, and the show script of this audio ebook is being documented as a PDF for download, also. This tutorial may be used by any website owner, or customers who ordered a web design using my CMS, Content Management System, to learn SEO without further assistance. Here's the outline for today's program and the list of referenced links:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design SEO Audio Ebook
0:19:33 Tip of the Day - Ongoing Web Design and Optimization
0:22:00 Podcast Outro Theme Music and Credits
0:22:30 End of Small Business Website Mailbag Podcast 027
Referenced links:
Episode 27 SEO EBook MP3 for this podcast audio ebook download.
Episode 27 SEO EBook PDF download of this podcast transcript. (zip, 444Kb, 12 pages)
DupeFree Pro software download page for analysis of keyword density
This episode documents strategy for do-it-yourself search engine optimization of keywords for a small business web design. SEO consultants charge $1000's in recurring fees for this same information. With diligence and patience, small business owners can reap the benefits by learning these basics for optimizing their website. Your only investment is your time. Listen now, or download this episode and the PDF ebook transcript to keep. Unlike the audio podcast episode limited to sound, this ebook contains illustrations.
TAGS: advice podcast keywords small business advice search engine optimization seo web design
Show Notes
The topic for this podcast episode Web Design SEO Audio Ebook is a short course on search engine optimization, or seo, for small business web design, and the show script of this audio ebook is being documented as a PDF for download, also. This tutorial may be used by any website owner, or customers who ordered a web design using my CMS, Content Management System, to learn SEO without further assistance. Here's the outline for today's program and the list of referenced links:
- Key SEO Factors in Web Design
- Web Design and Keyword Research
- Keyword Density and Analysis
- Free SEO Analysis Software
- Web Design and Implementing SEO
- Website Quick Tip of the Day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design SEO Audio Ebook
0:19:33 Tip of the Day - Ongoing Web Design and Optimization
0:22:00 Podcast Outro Theme Music and Credits
0:22:30 End of Small Business Website Mailbag Podcast 027
Referenced links:
Episode 27 SEO EBook MP3 for this podcast audio ebook download.
Episode 27 SEO EBook PDF download of this podcast transcript. (zip, 444Kb, 12 pages)
DupeFree Pro software download page for analysis of keyword density
This episode documents strategy for do-it-yourself search engine optimization of keywords for a small business web design. SEO consultants charge $1000's in recurring fees for this same information. With diligence and patience, small business owners can reap the benefits by learning these basics for optimizing their website. Your only investment is your time. Listen now, or download this episode and the PDF ebook transcript to keep. Unlike the audio podcast episode limited to sound, this ebook contains illustrations.
TAGS: advice podcast keywords small business advice search engine optimization seo web design
Labels: advice, design, podcast, seo, websites
Saturday, June 14, 2008
Web Design with CSS Styling
Listen Now | Download MP3
Show Notes
Today's podcast Episode 026 entitled Web Design with CSS Styling provides web design lessons on separating content and presentation using CSS, Cascading Style Sheets, and links to resources including a new video and W3C standards for CSS. Here's the outline for this podcast show:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design with CSS Styling
0:09:46 Tip of the Day - Validating Code to W3C Standards
0:12:57 Podcast Outro Theme Music and Credits
0:13:27 End of Small Business Website Mailbag Podcast 026
Referenced links:
Video demo showing CSS and site conversion to new CMS web design
W3C CSS standards and cascading stylesheet resources
W3C CSS online tool for testing CSS to current standards
The video in the reference links demonstrates that by using CSS in a CMS web design, a site owner can input plain text to create new pages in their small business web design, and the cascading style sheet takes care of content arrangement and the color scheme. The importance of valid css and xhtml code in a website design is presented in the tip of the day, plus a link to a free W3C online code validation tool is included above in the referenced links.
TAGS: advice cascading style sheets css podcast small business advice video web design
Show Notes
Today's podcast Episode 026 entitled Web Design with CSS Styling provides web design lessons on separating content and presentation using CSS, Cascading Style Sheets, and links to resources including a new video and W3C standards for CSS. Here's the outline for this podcast show:
- Introduction to Web Design and CSS
- Web Design Separating Content and Presentation
- New Video of Web Design in CMS with CSS Styling
- Web Design Standards Authority for CSS at W3C
- Advanced CSS Techniques for Special Effects
- Website Quick Tip of the Day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design with CSS Styling
0:09:46 Tip of the Day - Validating Code to W3C Standards
0:12:57 Podcast Outro Theme Music and Credits
0:13:27 End of Small Business Website Mailbag Podcast 026
Referenced links:
Video demo showing CSS and site conversion to new CMS web design
W3C CSS standards and cascading stylesheet resources
W3C CSS online tool for testing CSS to current standards
The video in the reference links demonstrates that by using CSS in a CMS web design, a site owner can input plain text to create new pages in their small business web design, and the cascading style sheet takes care of content arrangement and the color scheme. The importance of valid css and xhtml code in a website design is presented in the tip of the day, plus a link to a free W3C online code validation tool is included above in the referenced links.
TAGS: advice cascading style sheets css podcast small business advice video web design
Labels: advice, cms, design, podcast, websites
Saturday, June 7, 2008
CMS Web Design Site Conversion
Listen Now | Download MP3
Show Notes
Today's podcast Episode 025 entitled CMS Web Design Site Conversion is an update to work in progress after deciding to convert my commercial site to a content management system, or cms. Since last week's announcement of updated web design services with an easy to use CMS system for small business owners, I decided to use my main site for the demo. Here's the outline for this podcast show:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - CMS Web Design Site Conversion
0:09:49 Tip of the Day - Review of HTML Book by Elizabeth Castro
0:11:31 Podcast Outro Theme Music and Credits
0:12:01 End of Small Business Website Mailbag Podcast 025
Referenced links:
Test Home Page in CMS shows my cms design conversion in progress
JPG Screenshot of CMS Site for listeners to view if they download this episode.
While still in development, the robots text file is temporarily blocking search engine indexing of the demo home page. The demo folder may be deleted once the main site is converted and ready for formal release. The new site web design conversion to CMS makes it easy to add, edit, or delete content, yet the time to complete 70 pages may still take another 1-2 weeks.
TAGS: advice content management system cms podcast small business advice web design
Show Notes
Today's podcast Episode 025 entitled CMS Web Design Site Conversion is an update to work in progress after deciding to convert my commercial site to a content management system, or cms. Since last week's announcement of updated web design services with an easy to use CMS system for small business owners, I decided to use my main site for the demo. Here's the outline for this podcast show:
- Introduction to CMS Conversion of This Website
- Tour of Demo Page of New Prototype Home Page
- Experience with Adding New CMS Pages and Content
- Things to Consider Before Choosing a CMS Web Design
- Pages with Zero or Near Zero XHTML Code Errors
- Website Quick Tip of the Day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - CMS Web Design Site Conversion
0:09:49 Tip of the Day - Review of HTML Book by Elizabeth Castro
0:11:31 Podcast Outro Theme Music and Credits
0:12:01 End of Small Business Website Mailbag Podcast 025
Referenced links:
Test Home Page in CMS shows my cms design conversion in progress
JPG Screenshot of CMS Site for listeners to view if they download this episode.
While still in development, the robots text file is temporarily blocking search engine indexing of the demo home page. The demo folder may be deleted once the main site is converted and ready for formal release. The new site web design conversion to CMS makes it easy to add, edit, or delete content, yet the time to complete 70 pages may still take another 1-2 weeks.
TAGS: advice content management system cms podcast small business advice web design
Labels: advice, design, podcast, websites
Saturday, May 31, 2008
Custom CMS Web Design Demo
Listen Now | Download MP3
Show Notes
Today's podcast Episode 024 entitled Custom CMS Web Design Demo introduces a new feature in development and an invitation to view work in progress. A content management system, cms, is an effective way for small business owners to manage content on their site. Unlike most cms websites, this new version is streamlined, easy to use, and my design is xhtml with css and zero code errors. Here's the outline for this podcast show:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Custom CMS Web Design Demo
0:10:15 Tip of the Day - Climbing the CMS Website Learning Curve
0:11:48 Podcast Outro Theme Music and Credits
0:12:18 End of Small Business Website Mailbag Podcast 024
Referenced links:
Introduction to CMS Custom Website is a glimpse of cms design work in progress
The CMS demo pages are in development, and the robots text file is temporarily blocking search engine indexing until it is ready for formal release. For now, small business owners interested in an easy to use content management solution to add, edit, or delete content from their website are invited to review the project and inquire about a discount from published pricing.
TAGS: advice content management system cms podcast small business advice web design
Show Notes
Today's podcast Episode 024 entitled Custom CMS Web Design Demo introduces a new feature in development and an invitation to view work in progress. A content management system, cms, is an effective way for small business owners to manage content on their site. Unlike most cms websites, this new version is streamlined, easy to use, and my design is xhtml with css and zero code errors. Here's the outline for this podcast show:
- Introduction to CMS Basics for Small Business Owners
- Research on Content Management System Solutions
- Online Demo Project Visit, Current Progress, and Goals
- Audio Tour to Guide Visitors Viewing the Development Site
- New Custom CMS Web Design with Perfect XHTML and CSS Code
- Quick Tip of the Day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Custom CMS Web Design Demo
0:10:15 Tip of the Day - Climbing the CMS Website Learning Curve
0:11:48 Podcast Outro Theme Music and Credits
0:12:18 End of Small Business Website Mailbag Podcast 024
Referenced links:
Introduction to CMS Custom Website is a glimpse of cms design work in progress
The CMS demo pages are in development, and the robots text file is temporarily blocking search engine indexing until it is ready for formal release. For now, small business owners interested in an easy to use content management solution to add, edit, or delete content from their website are invited to review the project and inquire about a discount from published pricing.
TAGS: advice content management system cms podcast small business advice web design
Labels: advice, design, podcast, websites
Saturday, May 24, 2008
Website Writing for Profit
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Show Notes
Today's podcast Episode 023 entitled Website Writing for Profit explores ways to use the writing expertise from your original small business website and blog content to create info products as giveaways, or for sale as reports, ebooks, audio courses, or video. Here's the outline for this podcast show:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Website Writing for Profit
0:07:37 Tip of the Day - ClickBank and Affiliate Sales
0:10:48 Podcast Outro Theme Music and Credits
0:11:18 End of Small Business Website Mailbag Podcast 023
Referenced links:
ClickBank website introduction and info products marketplace
The idea of becoming rich online by selling info products does require realistic expectations, and the final segment of the main topic helps keep that truth in perspective. Making money in your small business takes hard work, and selling information products online is equally challenging.
TAGS: advice info products podcast clickbank small business advice writing
Show Notes
Today's podcast Episode 023 entitled Website Writing for Profit explores ways to use the writing expertise from your original small business website and blog content to create info products as giveaways, or for sale as reports, ebooks, audio courses, or video. Here's the outline for this podcast show:
- Writing and Small Business Website Promotion
- Distributing Original Information Products Online
- Using Your Articles and Posts for Content
- Production and Delivery of Information Products
- Realistic Expectations and Mistakes to Avoid
- Website Quick Tip of the Day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Website Writing for Profit
0:07:37 Tip of the Day - ClickBank and Affiliate Sales
0:10:48 Podcast Outro Theme Music and Credits
0:11:18 End of Small Business Website Mailbag Podcast 023
Referenced links:
ClickBank website introduction and info products marketplace
The idea of becoming rich online by selling info products does require realistic expectations, and the final segment of the main topic helps keep that truth in perspective. Making money in your small business takes hard work, and selling information products online is equally challenging.
TAGS: advice info products podcast clickbank small business advice writing
Labels: advice, podcast, promotion, websites
Saturday, May 10, 2008
Google Webmaster Tools Review
Listen Now | Download MP3
Show Notes
Today's podcast Episode 021 entitled Google Webmaster Tools Review takes a tour and explains the advantages of free resources for small business website owners. Diagnosis and analysis of your website stats, linking, sitemap, and tools provides great insight into search engine optimization. Here's the outline for this podcast show:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Google Webmaster Tools Review
0:10:20 Tip of the Day - Resource for Improving Google Results
0:12:06 Podcast Outro Theme Music and Credits
0:12:36 End of Small Business Website Mailbag Podcast 021
Referenced links:
Google Webmasters Central introduction to Webmaster Tools
Webmaster Tools Online Tour step by step overview
Reasons for Reporting Paid Links advice from Google Support
Natural linking from related websites provide the best quality backlinks to improve the importance of your website. Our tip of the day and bonus tool offers small business site owners advice for reporting sites involved in the deceptive practice of buying or selling links. Today's tip explains how this can affect and improve meaningful Google search results.
TAGS: advice webmaster tools podcast search engine optimization small business advice web design
Show Notes
Today's podcast Episode 021 entitled Google Webmaster Tools Review takes a tour and explains the advantages of free resources for small business website owners. Diagnosis and analysis of your website stats, linking, sitemap, and tools provides great insight into search engine optimization. Here's the outline for this podcast show:
- Introduction to Google Webmaster Tools
- Online Tour of Webmaster Tools
- Diagnostics, Statistics, Links, Sitemaps, and Tools
- Key Advantages for Small Business Websites
- Analyzing Small Business Website Defects
- Website Quick Tip of the Day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Google Webmaster Tools Review
0:10:20 Tip of the Day - Resource for Improving Google Results
0:12:06 Podcast Outro Theme Music and Credits
0:12:36 End of Small Business Website Mailbag Podcast 021
Referenced links:
Google Webmasters Central introduction to Webmaster Tools
Webmaster Tools Online Tour step by step overview
Reasons for Reporting Paid Links advice from Google Support
Natural linking from related websites provide the best quality backlinks to improve the importance of your website. Our tip of the day and bonus tool offers small business site owners advice for reporting sites involved in the deceptive practice of buying or selling links. Today's tip explains how this can affect and improve meaningful Google search results.
TAGS: advice webmaster tools podcast search engine optimization small business advice web design
Labels: advice, design, podcast, reviews, seo, websites
Saturday, May 3, 2008
Website First Impression Tips
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Show Notes
Today's podcast Episode 020 entitled Website First Impression Tips presents tips on content for establishing a positive first impression and credibility for sole proprietor small business web design. Advice is geared towards "About Us" pages and comparing appropriate content and inappropriate content. Here's the outline for this podcast show:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Website First Impression Tips
0:08:38 Tip of the Day - Owner Portraits on Websites
0:10:23 Podcast Outro Theme Music and Credits
0:10:53 End of Small Business Website Mailbag Podcast 020
Additional web design advice includes the decision of having your photograph as a sole proprietor on your website, and different attitudes about image and first impressions.
TAGS: advice about us podcast small business advice web design
Show Notes
Today's podcast Episode 020 entitled Website First Impression Tips presents tips on content for establishing a positive first impression and credibility for sole proprietor small business web design. Advice is geared towards "About Us" pages and comparing appropriate content and inappropriate content. Here's the outline for this podcast show:
- First Impression and the About Us Page
- Importance of Full Disclosure and Credibility
- Comparison of Appropriate and Inappropriate Content
- Further Explanation of Inappropriate Content
- Small Business Web Design Closing Remarks
- Website Quick Tip of the Day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Website First Impression Tips
0:08:38 Tip of the Day - Owner Portraits on Websites
0:10:23 Podcast Outro Theme Music and Credits
0:10:53 End of Small Business Website Mailbag Podcast 020
Additional web design advice includes the decision of having your photograph as a sole proprietor on your website, and different attitudes about image and first impressions.
TAGS: advice about us podcast small business advice web design
Labels: advice, design, podcast, websites
Saturday, April 26, 2008
Recovering Disputed Websites
Listen Now | Download MP3
Show Notes
Today's podcast Episode 019 entitled Recovering Disputed Websites presents advice concerning the practice of cybersquatting to assist small business owners who use their name for a website domain to resolve problems in recovering disputed websites. Here's the outline for this podcast show:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Recovering Disputed Websites from Cybersquatting
0:13:02 Tip of the Day - The Related Problem of Typosquatting
0:14:29 Podcast Outro Theme Music and Credits
0:14:59 End of Small Business Website Mailbag Podcast 019
Referenced links:
World Intellectual Property Organization (WIPO), Geneva Switzerland, international body for dispute resolution
WIPO Domain FAQs with advice for disputed websites
In addition to advice for individuals using their personal name for a commercial small business domain, the tip of the day has advice for established companies looking to protect their intangible assets. Today's show and tip of the day provides information and advice covering cybersquatting and typosquatting.
TAGS: advice cybersquatting podcast small business advice typosquatting website registration
Show Notes
Today's podcast Episode 019 entitled Recovering Disputed Websites presents advice concerning the practice of cybersquatting to assist small business owners who use their name for a website domain to resolve problems in recovering disputed websites. Here's the outline for this podcast show:
- Definition of Cybersquatting
- Suggestions for Avoiding Cybersquatters
- Website Case Study and Intellectual Property Rights
- International Resources to Recover a Disputed Domain
- Procedure and Cost for Filing a Complaint with WIPO
- Website Quick Tip of the Day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Recovering Disputed Websites from Cybersquatting
0:13:02 Tip of the Day - The Related Problem of Typosquatting
0:14:29 Podcast Outro Theme Music and Credits
0:14:59 End of Small Business Website Mailbag Podcast 019
Referenced links:
World Intellectual Property Organization (WIPO), Geneva Switzerland, international body for dispute resolution
WIPO Domain FAQs with advice for disputed websites
In addition to advice for individuals using their personal name for a commercial small business domain, the tip of the day has advice for established companies looking to protect their intangible assets. Today's show and tip of the day provides information and advice covering cybersquatting and typosquatting.
TAGS: advice cybersquatting podcast small business advice typosquatting website registration
Labels: advice, domains, podcast, websites
Saturday, April 19, 2008
Small Business Website Audio
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Show Notes
Today's podcast Episode 018 entitled Small Business Website Audio presents advice for adding audio to your small business website including introductions, podcasts, testimonials, product information, and perhaps entertainment. Here's the outline for this podcast show:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Small Business Website Audio
0:08:15 Tip of the Day - Voice Talent for Small Business Audio
0:9:48 Podcast Outro Theme Music and Credits
0:10:18 End of Small Business Website Mailbag Podcast 018
Referenced links:
1 Pixel Out freeware audio player for websites
Audio script advice on my main site
Today's show provides enough information and resources for small business website owners to quickly add audio to enhance their online presence with quality content in audio format. Plan first and then get used to the production, and presentation of your audio becomes easier with time and experience.
TAGS: advice audio podcast small business advice tutorial website design
Show Notes
Today's podcast Episode 018 entitled Small Business Website Audio presents advice for adding audio to your small business website including introductions, podcasts, testimonials, product information, and perhaps entertainment. Here's the outline for this podcast show:
- Introduction to Audio on Small Business Websites
- Potential Applications for Audio
- Resources for Presenting Audio Multimedia Players
- Basic Equipment for Website Audio Production
- Process for Audio Planning, Production, and Presentation
- Website Quick Tip of the Day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Small Business Website Audio
0:08:15 Tip of the Day - Voice Talent for Small Business Audio
0:9:48 Podcast Outro Theme Music and Credits
0:10:18 End of Small Business Website Mailbag Podcast 018
Referenced links:
1 Pixel Out freeware audio player for websites
Audio script advice on my main site
Today's show provides enough information and resources for small business website owners to quickly add audio to enhance their online presence with quality content in audio format. Plan first and then get used to the production, and presentation of your audio becomes easier with time and experience.
TAGS: advice audio podcast small business advice tutorial website design
Labels: advice, podcast, websites
Saturday, April 12, 2008
Blog Social Bookmarks Tutorial
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Show Notes
Today's podcast Episode 017 entitled Blog Social Bookmarks Tutorial presents advice for adding social bookmarks to your Blogger small business blog or podcast. The graphics and links to online social bookmarking services are easily added to your blog template, and the downloads include a written tutorial, copy and paste code, plus all of the graphics as displayed below posts on this podcast. Here's the outline for today's program:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Blog Social Bookmarks Tutorial
0:10:03 Tip of the Day - BlogFlux Directory and Ping Services
0:11:27 Podcast Outro Theme Music and Credits
0:11:57 End of Small Business Website Mailbag Podcast 017
Referenced links:
Hosted on Blogger tutorial download link for New Blogger social bookmarks (Zip folder - 12Kb)
Hosted on your domain tutorial download link for New Blogger social bookmarks (Zip folder - 12Kb)
BlogFlux blog directory website including free ping services for members
Today's show provides links to download complete instructions for step by step template revision of your blog or podcast to add social bookmarks. Two versions of the tutorial are presented depending on your hosting. Blogger hosted blogs are modified in "Layout" while "Template" is used if hosting on your domain, so choose the download appropriate for your blog or podcast.
Note: You do not have to register or reveal your email address to download these free resources. Each zip folder contains 12 social bookmark graphics and 1 plain text file with how-to text and sample html code.
TAGS: advice blog bookmarks podcast small business advice tutorial website design
Show Notes
Today's podcast Episode 017 entitled Blog Social Bookmarks Tutorial presents advice for adding social bookmarks to your Blogger small business blog or podcast. The graphics and links to online social bookmarking services are easily added to your blog template, and the downloads include a written tutorial, copy and paste code, plus all of the graphics as displayed below posts on this podcast. Here's the outline for today's program:
- Introduction to Blog and Podcast Social Bookmarks
- Comparison of Hosting on Blogger or Your Website
- Tutorial for New Blogger Hosted on Blogger
- Tutorial for New Blogger Hosted on Your Domain
- Social Bookmark Tutorial Downloads with Free Graphics
- Website Quick Tip of the Day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Blog Social Bookmarks Tutorial
0:10:03 Tip of the Day - BlogFlux Directory and Ping Services
0:11:27 Podcast Outro Theme Music and Credits
0:11:57 End of Small Business Website Mailbag Podcast 017
Referenced links:
Hosted on Blogger tutorial download link for New Blogger social bookmarks (Zip folder - 12Kb)
Hosted on your domain tutorial download link for New Blogger social bookmarks (Zip folder - 12Kb)
BlogFlux blog directory website including free ping services for members
Today's show provides links to download complete instructions for step by step template revision of your blog or podcast to add social bookmarks. Two versions of the tutorial are presented depending on your hosting. Blogger hosted blogs are modified in "Layout" while "Template" is used if hosting on your domain, so choose the download appropriate for your blog or podcast.
Note: You do not have to register or reveal your email address to download these free resources. Each zip folder contains 12 social bookmark graphics and 1 plain text file with how-to text and sample html code.
TAGS: advice blog bookmarks podcast small business advice tutorial website design
Labels: advice, blog, design, hosting, podcast, promotion, websites
Saturday, April 5, 2008
Website Contact Information
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Show Notes
Today's podcast Episode 016 entitled Website Contact Information presents a web design subject not covered previously and offers advice for enhancing the reputation of a small business website. Here's the outline for this podcast show:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Website Contact Information
0:08:39 Tip of the Day - Business Cards and Bonus Sales
0:10:36 Podcast Outro Theme Music and Credits
0:11:06 End of Small Business Website Mailbag Podcast 016
Referenced links:
JPG of business card ad for helping online stores make bonus sales
Mainstream Memorabilia online store to compare site graphics to the card ad
Today's show provides evidence that decisions about contact information can enhance the success of a small business website, and help establish a reputation with visitors and search engines as a trusted site. It's the little things that help improve a positive first impression and maximize the value of search engine optimization.
The tip of the day includes a testimonial by the owner of Mainstream Memorabilia, and how she confirmed the value of her business card ad for attracting bonus sales.
TAGS: advice contact info credibility podcast small business advice search engine optimization website design
Show Notes
Today's podcast Episode 016 entitled Website Contact Information presents a web design subject not covered previously and offers advice for enhancing the reputation of a small business website. Here's the outline for this podcast show:
- Small Business Website Contact Info Introduction
- Formats for Your Website Contact Information
- Establishing Credibility as a Trusted Website
- Case Study and Review of an Online Store
- Maximizing Your Reputation as a Trusted Site
- Website Quick Tip of the Day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Website Contact Information
0:08:39 Tip of the Day - Business Cards and Bonus Sales
0:10:36 Podcast Outro Theme Music and Credits
0:11:06 End of Small Business Website Mailbag Podcast 016
Referenced links:
JPG of business card ad for helping online stores make bonus sales
Mainstream Memorabilia online store to compare site graphics to the card ad
Today's show provides evidence that decisions about contact information can enhance the success of a small business website, and help establish a reputation with visitors and search engines as a trusted site. It's the little things that help improve a positive first impression and maximize the value of search engine optimization.
The tip of the day includes a testimonial by the owner of Mainstream Memorabilia, and how she confirmed the value of her business card ad for attracting bonus sales.
TAGS: advice contact info credibility podcast small business advice search engine optimization website design
Labels: advice, design, podcast, seo, websites
Saturday, March 29, 2008
Websites and Market Branding
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Show Notes
Today's podcast Episode 015 entitled Websites and Market Branding presents small business owners practical advice for creating a consistent corporate image in print and online. The purpose of branding is to create a familiar identity that becomes linked indelibly to your small business through repetition. Here's the outline for this podcast show:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Websites and Market Branding
0:08:42 Tip of the Day - Your Company Name or Slogan in Your Logo
0:09:33 Podcast Outro Theme Music and Credits
0:10:03 End of Small Business Website Mailbag Podcast 015
Referenced links:
Protecting Your Corporate Image and Market Identity article I wrote with advice and tips about logo artwork
Today's show goes beyond websites and promotional material in print. Another key to a consistent market brand and corporate identity is how you execute the operation of your business. This podcast explains how your way of treating customers and doing business becomes part of that corporate image.
TAGS: advice news podcast market branding small business advice
Show Notes
Today's podcast Episode 015 entitled Websites and Market Branding presents small business owners practical advice for creating a consistent corporate image in print and online. The purpose of branding is to create a familiar identity that becomes linked indelibly to your small business through repetition. Here's the outline for this podcast show:
- Intitial foundation for market branding
- Extending market brand to all media
- Market brand and small business websites
- Market branding and corporate image
- Actions that further define corporate image
- Website quick tip of the day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Websites and Market Branding
0:08:42 Tip of the Day - Your Company Name or Slogan in Your Logo
0:09:33 Podcast Outro Theme Music and Credits
0:10:03 End of Small Business Website Mailbag Podcast 015
Referenced links:
Protecting Your Corporate Image and Market Identity article I wrote with advice and tips about logo artwork
Today's show goes beyond websites and promotional material in print. Another key to a consistent market brand and corporate identity is how you execute the operation of your business. This podcast explains how your way of treating customers and doing business becomes part of that corporate image.
TAGS: advice news podcast market branding small business advice
Labels: advice, podcast, promotion, websites
Saturday, March 22, 2008
Web Design and Accessibility
Listen Now | Download MP3
Show Notes
Today's podcast Episode 014 entitled Web Design and Accessibility provides small business owners important information about making websites accessible to the widest possible audience, especially those persons with disabilities. Here's the outline for this podcast show:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design and Accessibility
0:12:58 Tip of the Day - SEO Value of Accessible Web Design
0:13:52 Podcast Outro Theme Music and Credits
0:14:22 End of Small Business Website Mailbag Podcast 014
Referenced links:
Web Content Accessibility Guidelines 1.0 provide WAI standards for accessible web design
HiSoftware online accessibility testing allows verifying accessible web design
Test accessibility of this podcast here to confirm it Passed Automated Verification
Special Notes:
To assist listeners, the following list is included here to save you any inconvenience taking notes:
15 Key Elements for Accessible Web Design
Some of the elements may be unfamiliar or seem too technical, so you may want to review the above list with your web developer. Having pages render compatible to devices for disabled persons is not difficult, and may bring you revenue opportunities servicing this niche of potential customers by providing an accessible small business web design.
TAGS: advice accessibility podcast small business advice search engine optimization wai website design
Show Notes
Today's podcast Episode 014 entitled Web Design and Accessibility provides small business owners important information about making websites accessible to the widest possible audience, especially those persons with disabilities. Here's the outline for this podcast show:
- Definition of Website Accessibility
- Importance of Web Design and Accessibility
- Key Elements for Accessible Web Design
- Case Study of Screen Readers for the Blind
- Accessibility Testing of Small Business Websites
- Website quick tip of the day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design and Accessibility
0:12:58 Tip of the Day - SEO Value of Accessible Web Design
0:13:52 Podcast Outro Theme Music and Credits
0:14:22 End of Small Business Website Mailbag Podcast 014
Referenced links:
Web Content Accessibility Guidelines 1.0 provide WAI standards for accessible web design
HiSoftware online accessibility testing allows verifying accessible web design
Test accessibility of this podcast here to confirm it Passed Automated Verification
Special Notes:
To assist listeners, the following list is included here to save you any inconvenience taking notes:
15 Key Elements for Accessible Web Design
- Use Proper DocType Statement in Code
- Use a Language Identifier Code
- Use Descriptive Page Title Tags
- Use Text Links vs Javascript
- Use Title Tags to Clearly Define Links
- Use Descriptive Alt Tags for Each Graphic
- Use Relative Font Sizes in Ems or Percentage, not Fixed Pixels
- Use H Series Tags for Headings and Subheadings
- Use Label Tags in Form Elements of Online Forms
- Use Summary Tags to Describe Data in Tables
- Use Table Header Tags to Define Table Layout
- Use a Search Box Function on Every Page (large sites anyway)
- Use Separate Presentation and Content with CSS Style Sheets
- Don't Use Links that Launch Browsers in a New Window
- Avoid Spacer Shims or Invisible Graphics for Layout
Some of the elements may be unfamiliar or seem too technical, so you may want to review the above list with your web developer. Having pages render compatible to devices for disabled persons is not difficult, and may bring you revenue opportunities servicing this niche of potential customers by providing an accessible small business web design.
TAGS: advice accessibility podcast small business advice search engine optimization wai website design
Labels: advice, design, podcast, seo, websites
Saturday, March 15, 2008
Optimize Your Website Keywords
Listen Now | Download MP3
Show Notes
Today's podcast Episode 013 entitled Optimize Your Website Keywords is for small business website owners interested in percentage of keywords for search engine optimization. Topics provide advice for SEO research, implementation, a case study, and free software to help automate the process. Here's the outline for this podcast show:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Optimize Your Website Keywords
0:10:30 Tip of the Day - Using a Tilde Search for Synomnyms
0:11:46 Podcast Outro Theme Music and Credits
0:12:16 End of Small Business Website Mailbag Podcast 013
Referenced links:
Keyword Discovery search online tool for ranking popularity of key words and phrases
DupeFree Pro software download page for testing and edit of keyword density
During this podcast the example ranking of top search results for "web design" and "website design" listed below is referenced and included here to save listeners the trouble of taking notes. The list displays ranking from 1 to 20 of the top 20 search phrases, the actual phrase, and the popularity of that phrase as a percentage compared to the other 19.
Rank/Keywords/Percentage
01 web design (46.4%)
02 website design (11.4%)
03 design a web page (8.6%)
04 web site design (7.6%)
05 web page design (5.8%)
06 free web design (5.4%)
07 design site web (3.4%)
08 computing web design (2.6%)
09 web design software (2.1%)
10 web design tools (1.8%)
11 free web page design (1.3%)
12 free website design (0.9%)
13 website design software (0.5%)
14 website layout design (0.4%)
15 ecommerce website design (0.4%)
16 how to design a website (0.3%)
17 design website (0.3%)
18 best website design (0.3%)
19 design your own website (0.3%)
20 design a website (0.3%)
The bottom line to enhancing your site for search engine optimization is keeping relevant key words in your content that relate to your business without repeating key phrases too often. Your content should be designed for readers first, and then natural linking from search engines and other websites should follow.
TAGS: advice podcast keywords small business advice search engine optimization website design
Show Notes
Today's podcast Episode 013 entitled Optimize Your Website Keywords is for small business website owners interested in percentage of keywords for search engine optimization. Topics provide advice for SEO research, implementation, a case study, and free software to help automate the process. Here's the outline for this podcast show:
- Understanding keywords and key phrases
- Researching keywords for your small business website
- Case study comparing web design to website design
- Advice on optimum keyword density for web pages
- Automated software to test and edit keyword density
- Website quick tip of the day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Optimize Your Website Keywords
0:10:30 Tip of the Day - Using a Tilde Search for Synomnyms
0:11:46 Podcast Outro Theme Music and Credits
0:12:16 End of Small Business Website Mailbag Podcast 013
Referenced links:
Keyword Discovery search online tool for ranking popularity of key words and phrases
DupeFree Pro software download page for testing and edit of keyword density
During this podcast the example ranking of top search results for "web design" and "website design" listed below is referenced and included here to save listeners the trouble of taking notes. The list displays ranking from 1 to 20 of the top 20 search phrases, the actual phrase, and the popularity of that phrase as a percentage compared to the other 19.
Rank/Keywords/Percentage
01 web design (46.4%)
02 website design (11.4%)
03 design a web page (8.6%)
04 web site design (7.6%)
05 web page design (5.8%)
06 free web design (5.4%)
07 design site web (3.4%)
08 computing web design (2.6%)
09 web design software (2.1%)
10 web design tools (1.8%)
11 free web page design (1.3%)
12 free website design (0.9%)
13 website design software (0.5%)
14 website layout design (0.4%)
15 ecommerce website design (0.4%)
16 how to design a website (0.3%)
17 design website (0.3%)
18 best website design (0.3%)
19 design your own website (0.3%)
20 design a website (0.3%)
The bottom line to enhancing your site for search engine optimization is keeping relevant key words in your content that relate to your business without repeating key phrases too often. Your content should be designed for readers first, and then natural linking from search engines and other websites should follow.
TAGS: advice podcast keywords small business advice search engine optimization website design
Labels: advice, podcast, seo, websites
Saturday, March 8, 2008
Small Business Advice Podcasts
Listen Now | Download MP3
Show Notes
Today's podcast Episode 012 entitled Small Business Advice Podcasts takes a look at other podcasts that specialize in helping small business owners, their themes, and other observations of podcasting options. Here's the outline for this podcast show:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Small Business Advice Podcasts
0:06:42 Tip of the Day - Recording Equipment for Small Business Website Audio
0:08:58 Podcast Outro Theme Music and Credits
0:09:28 End of Small Business Website Mailbag Podcast 012
Referenced links (alphabetically):
BusinessWeek Magazine Podcasts with video and audio podcast interviews
Entrepreneur Magazine Podcasts offers staff hosted or guest contributor interviews
SmallBizPod with Alex Bellinger and the UK's first small business podcast
Small Business Trends Radio from the Small Business advice site of Anita Campbell
Startup BizCast with host Steve Mullen and weekly small business advice, tips, and education
Small business advice podcasts are a great opportunity to help brand your marketing identity while teaching other entrepreneurs valuable lessons. The tip of the day in today's show introduces podcast equipment and software for producing shows, audio testimonials, or product and service introductions.
TAGS: advice podcast small business advice small business podcasts podcast reviews
Show Notes
Today's podcast Episode 012 entitled Small Business Advice Podcasts takes a look at other podcasts that specialize in helping small business owners, their themes, and other observations of podcasting options. Here's the outline for this podcast show:
- Finding small business advice podcasts
- Common themes covered by these online shows
- Reviews of 5 quality podcast productions
- Interacting with small business podcasts
- Future of small business podcasting
- Website quick tip of the day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Small Business Advice Podcasts
0:06:42 Tip of the Day - Recording Equipment for Small Business Website Audio
0:08:58 Podcast Outro Theme Music and Credits
0:09:28 End of Small Business Website Mailbag Podcast 012
Referenced links (alphabetically):
BusinessWeek Magazine Podcasts with video and audio podcast interviews
Entrepreneur Magazine Podcasts offers staff hosted or guest contributor interviews
SmallBizPod with Alex Bellinger and the UK's first small business podcast
Small Business Trends Radio from the Small Business advice site of Anita Campbell
Startup BizCast with host Steve Mullen and weekly small business advice, tips, and education
Small business advice podcasts are a great opportunity to help brand your marketing identity while teaching other entrepreneurs valuable lessons. The tip of the day in today's show introduces podcast equipment and software for producing shows, audio testimonials, or product and service introductions.
TAGS: advice podcast small business advice small business podcasts podcast reviews
Labels: advice, podcast, websites