Church Custom CMS Design Idea

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Show Notes
Podcast episode 065 entitled Church Custom CMS Design Idea results from a forum post where a do-it-yourself website designer asked for a review of their church website. The old style of graphics and outdated code really needed professional advice for implementing a custom cms web design. Here's the outline for today's program:

• Introduction to Church Custom CMS Web Design
• Custom CMS and Do-it-Yourself Compared
• Custom CMS Web Design Qualifications
• Evaluation of the Existing Church Website
• Custom CMS Design Conclusions and Advice
• Website Tip of the Day - Why a Visitor Counter is a Bad Idea

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Church Custom CMS Design Idea
0:09:25 Quick Tip of the Day - Why a Visitor Counter is a Bad Idea
0:10:34 Podcast Outro Theme Music and Credits
0:11:04 End of Small Business Website Mailbag Podcast 065

Referenced Links
Custom CMS Design PDF Download to learn seo and cms techniques (pdf, 50 pages)

Listeners with an existing static website for any business will benefit from the advice in today's podcast even though a church is noncommercial. The advice applies to site design quality, so anyone considering a custom cms web design should find value in the advice. Note: You do not have to register or reveal an email address to download the 50 page PDF guide to cms and seo shown above under referenced links.

TAGS: advice cms design seo search engine optimization web design

Web Design Visitors Analysis

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Show Notes
Podcast episode 063 entitled Web Design Visitors Analysis presents a review of recent visitor statistics for my custom cms web design site compared to 6 months ago. Stat tracking and analysis will allow site owners to form forward looking web design strategy. Here's the outline for today's program:

• Web Design Visitor Stats by Browser and SE Referrals
• Comparison of Visitor Traffic and Web Design by Browser
• Web Design and Comparison of Search Engine Referrals
• Screen Resolution and Custom CMS Web Design Strategy
• Custom CMS Web Design for IE6 and Cross Browser Compatibility
• Website Quick Tip of the Day - Using CSS to Test Your Web Designs

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design Visitors Analysis
0:06:10 Quick Tip of the Day - Using CSS to Test Your Web Designs
0:08:24 Podcast Outro Theme Music and Credits
0:08:54 End of Small Business Website Mailbag Podcast 063

Referenced Links
Custom CMS Web Design in Google search page one results
Custom CMS Web Design in Yahoo search page one results
Custom CMS Web Design in Bing search page one results

Links to search engines results shown above represent my core business with the phrase: custom cms web design. While results at the time you hear this podcast may vary, the advice in this episode provides just a few of many tips for successful content optimization and forward looking custom web design techniques. Listeners are welcome to comment or email me from any page for assistance with their web design related questions including cms, seo, or web design visitor analysis.

TAGS: advice browsers cms cms web design screen size web design

Web Design Services and Price

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Show Notes
Podcast episode 062 entitled Web Design Services and Price presents advice for novice web design professionals trying to break into the custom web design field. The tips apply to do-it-yourself web design for site owners, also. Here's the outline for today's program:

• Web Design Price vs Quality Tradeoffs
• Analogy of Website Design and Used Cars
• Best Practices for Search Engine Optimization
• Web Design Site Navigation and Visitor Experience
• Tips for Web Design Planning and Future Growth
• Website Quick Tip of the Day - Web Design Standards for the Novice

0:00:00 Podcast Theme Music and Introduction
0:00:37 Main Topic - Web Design Services and Price
0:06:11 Quick Tip of the Day - Web Design Standards for the Novice
0:07:43 Podcast Outro Theme Music and Credits
0:08:13 End of Small Business Website Mailbag Podcast 062

Referenced links
CMS and SEO Tutorial Ebook to view and download. No registration required.

The tip of the day and referenced link to the pdf ebook provides valuable advice for novice web design students just getting started. The search engine optimization research and implementation advice at zero cost is equal to what many charge $1000s to learn.

TAGS: advice price quality podcast seo web design

Blog and CMS Website Strategy

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Show Notes
Podcast episode 061 entitled Blog and CMS Website Strategy offers advice for creating new pages in a content management system or cms web design, and then announcing the content on your blog. The result is enhanced seo, or search engine optimization, because each new page added to your main site provides two pieces of new content for search engines. Here's the outline for today's program:

• Advantages of an Integrated Custom Blog in a CMS Web Design
• Disadvantage of Relying on Your Blog Only for Adding Content
• Search Engine Optimization in a Phrase: Add Original Quality Content Often
• Case Studies of Custom CMS Web Design Clients with Integrated Blogs
• Two for One Strategy When Writing Lengthy Blog Posts
• Website Quick Tip of the Day - Using Twitter to Promote Your Site and Blog

0:00:00 Podcast Theme Music and Introduction
0:00:37 Main Topic - Blog and CMS Website Strategy
0:06:34 Quick Tip of the Day - Using Twitter to Promote Your Site and Blog
0:07:45 Podcast Outro Theme Music and Credits
0:08:15 End of Small Business Website Mailbag Podcast 061

Referenced links
Get web design advice on Twitter by following me at @JimDegerstrom

Twitter? Yes, I mentioned Twitter. For those listeners unfamiliar with the social network on Twitter, it is more than "What are you doing now...". Personally, I follow other web design professionals from around the world to stay up to date on trends in our industry. For your small business, Twitter provides an easy to use method of promoting your brand, also. Listen to today's tip of the day to learn more.

TAGS: advice blog cms podcast seo web design

Web Design Conversion to PDF

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Show Notes
Podcast episode 060 entitled Web Design Conversion to PDF is a review of an online tool for converting a web page to pdf including active hyperlinks and all graphics. This free tool provides an interesting approach for doing web design demos and communicating with clients. Here's the outline for today's program:

• Web Design Projects and Client Communication
• Web Design Page to PDF Online Tool Discovery
• Applying the HTML to PDF Converter in Web Design Projects
• Example PDF of the Web Design Home Page of This Website
• Quick Tip of the Day - Adding META Code to PDF Documents for SEO

0:00:00 Podcast Theme Music and Introduction
0:00:37 Main Topic - Web Design Conversion to PDF
0:04:57 Quick Tip of the Day - Adding META Code to PDF Documents for SEO
0:07:03 Podcast Outro Theme Music and Credits
0:07:33 End of Small Business Website Mailbag Podcast 060

Referenced links
Online Page to PDF Converter web designer tool
Sample page to pdf conversion of this site's home page (pdf, 391kb, 1 pg)

The majority of future podcasts episodes with web design related advice will be shorter than the 12-15 minute average. Less complicated subjects about web design will be covered in-depth for the benefit of web design developers and their customers. Exceptions that require longer episodes may be featured at times.

The tip of the day includes advice for META code to enhance PDF search engine optimization, or seo.

TAGS: advice pdf podcast tutorial seo web design

CMS Web Design Conversion Tips

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Show Notes
Podcast episode 059 entitled CMS Web Design Conversion Tips provides a review of a new project to convert an existing 98 page website to a custom cms web design. Factors to consider in the new web design includes smooth transition to minimize website down time. Here's the outline for today's program:

• SEO Factor Considerations in Site Redesign
• Comparing Web Design Long URLs to SEO Friendly URLs
• Redirecting Old Web Design File Names with HTAccess
• Using Draft Mode for Instant Web Design Conversion
• Website Quick Tip of the Day - Custom 404 Error Page Advice

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - CMS Web Design Conversion Tips
0:07:58 Quick Tip of the Day - Custom 404 Error Page Advice
0:10:09 Podcast Outro Theme Music and Credits
0:10:39 End of Small Business Website Mailbag Podcast 059

Referenced links
Humorous 404 Error Pages from sites with a sense of humor

The problems of converting an existing web design to a newly redesigned website can go smoothly with proper planning. The tip of the day about custom 404 pages adds another point to consider even if you are not redesigning a site. Testing your site with a fake page file name will tell you immediately what your site visitors will see. Like it? No. Listen to the tip of the day, and look into having a custom 404 "page not found" added to your web design.

TAGS: advice cms podcast redesign seo web design

Site Traffic Hits vs Visitors

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Show Notes
Podcast episode 058 entitled Site Traffic Hits vs Visitors takes a look at comparing website traffic hits versus visitors, and how some services exaggerate the difference. Some site owners mistakenly think 1000 hits in one day means 1000 site visitors. It does not as explained in this podcast episode. Here's the outline for today's program:

• Case Study of a Site Owner and Deceptive Statistics
• Understanding Site Hits on Your Website Server
• Understanding Website Visitors and Pageloads
• Feedback from New Prospects to Evaluate Site Performance
• Website Quick Tip of the Day - Unique Visitors and Return Visitors Compared

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Site Traffic Hits vs Visitors
0:07:49 Quick Tip of the Day - Unique Visitors and Return Visitors Compared
0:09:39 Podcast Outro Theme Music and Credits
0:10:09 End of Small Business Website Mailbag Podcast 058

Referenced links
StatCounter stats tracking for site traffic evaluation

Installing website tracking statistics and spending 15 minutes a day evaluating your web design and site performance is one way to keep your small business website up to date. If you depend on outside services to report data, knowing the meaning of terms used is necessary to avoid being deceived about site performance. The tip of the day provides more details comparing unique and return visitors.

TAGS: advice podcast traffic statistics web design

Twitter Power System Interview

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Show Notes
Podcast episode 057 entitled Twitter Power System Interview presents an interview with a highly respected member of the Twitter.com community, James Rivers. James is the creator of the Twitter Power System for learning how to maximize the value of Twitter in developing relationships for your small business. Here's the outline for today's program:

• Opening Remarks About the Twitter Social Network
• Introduction to James Rivers and the Twitter Power System
• Scheduled Timing of Twitter Power System Product Release
• Benefits for Marketing a Small Business on Twitter
• Closing Interview Remarks with James Rivers

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Twitter Power System Interview
0:11:22 Podcast Outro Theme Music and Credits
0:11:52 End of Small Business Website Mailbag Podcast 057

Referenced links
Twitter Power Systems creator Twitter account of James Rivers
Twitter Power Systems site for more information including prelaunch signup

This episode did not include a Tip of the Day, yet listeners are encouraged to explore Twitter.com and consider the value of microblogging for your small business. The experience and success of today's guest is certainly proof that networking within the Twitter community can help promote relationships and your small business.

TAGS: advice podcast twitter twitter power system web design

Web Design in a Tough Economy

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Show Notes
Podcast episode 056 entitled Web Design in a Tough Economy takes a look at issues facing all small business owners during the economic downturn, and especially people doing custom web design. Here's the outline for today's program:

• Quality Web Design as a Silent Salesperson
• Web Design Options for Small Business Promotion
• Web 2.0 Participation and Impact on Reputation
• Impression of Twitter Web Design Professionals
• Critical Point in Web Designer and Client Relationships
• Website Quick Tip of the Day - Thinking Outside the Box in Web Design

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design in a Tough Economy
0:10:54 Tip of the Day - Thinking Outside the Box in Web Design
0:12:57 Podcast Outro Theme Music and Credits
0:13:27 End of Small Business Website Mailbag Podcast 056

Referenced links
Personal Twitter account so you can join and follow me

Relationships build trust and the potential for repeat business. The topic entitled "Critical Point in Web Designer and Client Relationships" discusses a strategy that is so basic, yet often overlooked. For a person doing custom web design, or any small business, this tip for sales success is a point I take seriously, and as a result do well in sales despite the economy.

TAGS: advice podcast online success web design

Web Design Stats Advanced Tips

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Show Notes
Podcast episode 055 entitled Web Design Stats Advanced Tips provides advice to use your stats to check trends, adjust product focus by revising content, and reviewing search terms that brought people to your site. Results allow you to track or adjust emphasis for your most popular products or services. Here's the outline for today's program:

• Introduction to StatCounter Site Statistics
• Referral Pages in Web Design Stats History
• Automatic Web Design Stats Emailed Reports
• Stats Log Data History Review Tips
• Interpreting Your Web Design Visitor Statistics
• Website Quick Tip of the Day - Google Analytics for Site Stats

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design Stats Advanced Tips
0:08:35 Tip of the Day - Google Analytics for Site Stats
0:09:41 Podcast Outro Theme Music and Credits
0:10:11 End of Small Business Website Mailbag Podcast 055

Referenced links
StatCounter website visitor stats free online service
Google Analytics free visitor stats signup page
December podcast contest results and winner announcement

The tip of the day introduces Google Analytics, another free resource for checking visitor stats to analyze visitor behavior and determine web design adjustments to improve site visitor experience.

TAGS: advice statistics podcast visitor stats web design

2009 Web Design Predictions

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Show Notes
Podcast episode 054 entitled 2009 Web Design Predictions takes a look at forward looking concepts of web design, and what to plan for site enhancements in the future. Topics include web design trends for seo, cms, DIY web design, multimedia content, and page width standard for 2009. Here's the outline for today's program:

• Search Engine Optimization Trends in Web Design
• Content Management Systems or CMS for Web Design
• Ease of Use in Do-it-Yourself Website Owner Web Design
• Web Design Content Enriched with Multimedia
• New Standards for Web Design Page Width in 2009
• Website Quick Tip of the Day - Time for an Annual Web Design Checkup

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - 2009 Web Design Predictions
0:11:46 Tip of the Day - Time for an Annual Web Design Checkup
0:13:28 Podcast Outro Theme Music and Credits
0:13:58 End of Small Business Website Mailbag Podcast 054

Referenced links
Ebook download of 2009 Web Design Predictions (podcast transcript, 6 pages, 252kb pdf)

Keeping up with the changes in online technology, visitor behavior, and web design strategy is necessary for success in custom web design. The advice today provides pointers for do-it-yourself web design site owners with practical advice for web design best practices. Web design techniques that do not change with new technology could very well experience future problems when compared to a competitor's website.

TAGS: advice cms podcast seo search engine optimization web design

Web Design Podcast Anniversary

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Show Notes
Podcast episode 053 entitled Web Design Podcast Anniversary is a review of the first year of web design audio programs of the Small Business Website Mailbag. The first episode is reviewed to compare goals and accomplishments during 52 podcasts each Saturday for one year. We'll look ahead at future plans for 2009, plus announce details of a $500 contest. Here's the outline for today's program:

• One Year and 52 Saturday Podcast Episodes
• Review of First Web Design Advice Podcast
• First 10 Episodes and Essence of New Web Design
• Podcast Anniversary Feedback Contest and Prize
• Future Plans for this Web Design Advice Podcast
• Website Quick Tip of the Day: Tips Before Starting a Podcast

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design Podcast Anniversary
0:09:04 Tip of the Day - Tips Before Starting a Podcast
0:10:52 Podcast Outro Theme Music and Credits
0:11:22 End of Small Business Website Mailbag Podcast 053

Referenced links
First audio web design advice podcast episode and introduction

The $500 contest announcement in this episode provides details for listeners who provide feedback on their favorite Small Business Website Mailbag podcast show. Contestants identify 1 of the 52 episodes in an email with an explanation in 25 words or less why a particular show was their favorite. The winner will be selected based solely on my judgment and announced on January 3rd, 2009. The $500 design credit may be used in 2009 towards any and all web design related services that I provide including custom web design, blogger design, video production, or even custom graphics.

TAGS: advice anniversary podcast seo search engine optimization web design

Website Title and Description

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Show Notes
Podcast episode 052 entitled Website Title and Description takes a closer look at the value of META code in seo, or search engine optimization. A quality web design combines multiple website and seo design strategies that add up to a site that will rank well in Google. Learn how a nearly perfect web design with poor META can fail. Here's the outline for today's program:

• Web Design META Code and Search Engine Optimization
• META Title, Description, and Keywords Compared
• Recommendations of Web Design Standards for META Code
• Current and Past Web Design META Tag Strategy
• Future Web Design Edits of Title and Description META Tags
• Website Quick Tip of the Day - Website META and PageRank Relationship

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Website Title and Description
0:11:41 Tip of the Day - Website META and PageRank Relationship
0:13:40 Podcast Outro Theme Music and Credits
0:14:10 End of Small Business Website Mailbag Podcast 052

Referenced links
Google webmaster tools for quality web design strategy
Google friendly site article for more web design advice

The tip of the day explains the mystery of having excellent website META yet ranking in Google search results below sites with poor META titles and descriptions. PageRank is a Google trademark for ranking website page importance. Search engine algorithms include 100's of factors for ranking well in search results, so search engine optimization is more than having a few optimized web design strategies.

TAGS: advice content podcast seo search engine optimization web design

Secrets of Web Design Content

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Show Notes
Podcast episode 051 entitled Secrets of Web Design Content describes the difference between web design with ordinary content and creating a quality site for visitors first that will also attract search engines. SEO, or search engine optimization of new and existing sites is featured in today's podcast, too. Here's the outline for today's program:

• SEO Secret of Add Original Quality Content Often
• Types of Web Design Content and Search Engine Optimization
• Web Design Site Structure in CMS for SEO
• Enhanced Value of Web Design Content for SEO
• Site Redesign to Improve Search Engine Optimization
• Website Quick Tip of the Day - Double the Value of Blog Web Design Content

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Secrets of Web Design Content
0:10:02 Tip of the Day - Double the Value of Blog Web Design Content
0:12:21 Podcast Outro Theme Music and Credits
0:12:51 End of Small Business Website Mailbag Podcast 051

Referenced links
Download pdf of cms web design and seo including site structure outline (50 pages)
*Note: Follow the PDF link to view online, or right click and save link as to download this free PDF. You do not have to register or reveal an email address to get your copy.

The topic of web design content compares SEO of older sites with simple text and graphics, and the emergence of newer web design technology with video and audio. The tip of the day has advice to double the value of content you write with full feature content on your main site and then an announcement of the new content on an integrated blog.

TAGS: advice content podcast seo search engine optimization web design

Backlinks and Web Design SEO

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Show Notes
Podcast episode 050 entitled Backlinks and Web Design SEO explores the web design strategy of backlinks and seo, or search engine optimization. While backlinks to your site are like votes when found by search engines, the value of your linking strategy for web design seo requires care. Natural methods work. Schemes will backfire. Here's the outline for today's program:

• Web Design SEO Value of Backlinks
• Links from Related Niche Authority Sites
• Backlink Format and Search Engine Optimization
• Link Scheme Negatives and Natural Linking Compared
• Ignore Those Dear Webmaster Link Exchange Requests
• Website Quick Tip of the Day - Visitor Stats for Evaluating Backlinks

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Backlinks and Web Design SEO
0:12:22 Tip of the Day - Visitor Stats for Evaluating Backlinks
0:15:04 Podcast Outro Theme Music and Credits
0:15:34 End of Small Business Website Mailbag Podcast 050

Referenced links
Web design and SEO report downloads of free PDFs

The topic of the value of backlinks and web design SEO has changed, and gaining backlinks proactively can be very time consuming. The tip of the day for using visitor stats for evaluating backlinks allows owners to compare link strategy to actual visitor traffic. Measuring the effectiveness of links can help in web design decisions including how much time to spend acquiring those backlinks.

TAGS: advice backlinks podcast seo search engine optimization web design web design promotion

One Tough Web Design Question

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Show Notes
Podcast episode 049 entitled One Tough Web Design Question is an expanded response to a brief reply earlier this week to a new web design client. Requesting a custom web design price quote will be more effective knowing how to judge web design quality and the right questions to ask. We'll help answer that today. Here's the outline for today's program:

• Contradiction of Quality Web Design and Low Price
• Matching Quality and Web Design Performance
• The One Tough Web Design Question
• Explanation of Web Design Checklist Items
• Budget Advantages of CMS Web Designs
• Website Quick Tip of the Day - Case Studies of Amateur Website Redesigns

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - One Tough Web Design Question
0:12:22 Tip of the Day - Case Studies of Amateur Website Redesigns
0:14:19 Podcast Outro Theme Music and Credits
0:14:49 End of Small Business Website Mailbag Podcast 049

Referenced links
Online xhtml code validation tool at the W3C
Online css validation tool at W3C

The tip of the day provides two case studies where amateur website redesigns resulted in decent quality aesthetics while ruining the quality of the code. Today's episode explains the right questions to ask to determine a designer's qualifications for quality. The case studies present what can go wrong when looks are accepted over quality, especially when done by an amateur.

TAGS: advice cms seo search engine optimization web design web design price

CMS Web Designs Make Page One

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Show Notes
Podcast episode 048 entitled CMS Web Designs Make Page One explores the false opinion that cms web designs have difficulty being indexed and ranked well in search engines. Based on a conversation this week with a cms web design client about their new website launch, their site made Google page one in just one month. Here's the outline for today's program:

• Update of CMS Web Design and SEO
• Comparing Web Design with SEF and Messy URLs
• Google Page One with New Website Design
• Another Client Web Design on Page One
• Update of Web Design Page One Statistics
• Website Quick Tip of the Day - Another Look at DupeFreePro

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - CMS Web Designs Make Page One
0:08:29 Tip of the Day - Another Look at DupeFreePro
0:10:06 Podcast Outro Theme Music and Credits
0:10:36 End of Small Business Website Mailbag Podcast 048

Referenced links (Google page one):
Fidelis Search LLC, Atlanta GA listed for search: atlanta area recruiters
SunShiny Florida.com, Stamford CT listed for search: orlando vacation homes

The tip of the day takes another look at free software from DupeFreePro for calculating keyword density as featured in the previous search engine optimization tutorial for cms web design clients. The results for these two clients, and my site, prove the value of cms and search engine optimization for ranking well with Google.

TAGS: advice cms seo search engine optimization web design

Web Design for Visitors First

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Show Notes
Podcast episode 047 entitled Web Design for Visitors First explores web design strategy to target visitors compared to search engines in providing content. Search engines can bring prospects, but original quality content is what converts visitors to buyers. This episode explores why web design for visitors first can satisfy people and search engines. Here's the outline for today's program:

• Marketing Messages in Web Design and Offline
• Web Design Content Created for Visitors
• Web Design Content Created for Search Engines
• Importance of Web Design for Visitors First
• On Page and Off Page Search Engine Optimization
• Website Quick Tip of the Day - Web Directory Listings Update

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design for Visitors First
0:11:27 Tip of the Day - Web Directory Listings Update
0:14:14 Podcast Outro Theme Music and Credits
0:14:44 End of Small Business Website Mailbag Podcast 047

Referenced links:
web directory link to DMOZ Open Directory Project

The tip of the day discusses web directories in general, and DMOZ or the Open Directory Project, in particular. After including the topic of web directory submissions in a recent podcast about outdated seo strategy, this update provides more evidence about how search engine improvements continue to weaken the popularity of web directory websites.

TAGS: advice design strategy seo search engine optimization web design

Web Design Quality and Price

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Show Notes
Podcast episode 046 entitled Web Design Quality and Price provides advice for small business owners considering a new web design. From experience, many clients approach me for a new custom web design without first planning the site and expectations. The cheapest price for a website design, or even DIY or do-it-yourself web design, may have some serious tradeoffs that we will explore today. Here's the outline for today's program:

• Web Design Planning Phase Advice
• Choosing DIY or Outsourced Web Design
• Web Design Quality and Price Tradeoffs
• Web Design for a Competitive Edge
• Budget for Future Website Expansion
• Website Quick Tip of the Day - Domain Registration Whois Checkup

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design Quality and Price
0:07:46 Tip of the Day - Domain Registration Whois Checkup
0:10:44 Podcast Outro Theme Music and Credits
0:11:14 End of Small Business Website Mailbag Podcast 046

Referenced links:
Domain Whois online lookup for checking domain registration
Internic Whois search for domain registration info

The tip of the day emphasizes a recurring problem with small business website owners. Too often owners contract for a custom web design and allow the service provider to register their www domain. In some cases the license is not registered in the customer's name, or other mistakes create unhappy surprises in the future with dire consequences.

TAGS: advice planning web design web design price whois

Web Design Standards and IE8

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Show Notes
Podcast episode 045 entitled Web Design Standards and IE8 provides an update on the pendiing release of the new Internet Explorer version 8, or IE8, and the impact on small business websites. Information includes a history of announcements about IE8 and the delayed release as improvements are made, plus my comparison of compliance and compatibility. Here's the outline for today's program:

• Introduction to Web Design Standards and IE8
• Microsoft IE8 Announcements Dec 2007 and Mar 2008
• IE8 Release Delay and Compatibility
• Web Design DOCTYPE and Internet Explorer Hacks
• Latest Conclusion of IE8 and Web Design Standards
• Quick Tip of the Day - Resource for Testing Site Display in IE8

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design Standards and IE8
0:11:21 Tip of the Day - Resource for Testing Site Display in IE8
0:12:54 Podcast Outro Theme Music and Credits
0:13:24 End of Small Business Website Mailbag Podcast 045

Referenced links:
IE8 browser site display testing resource with JPG screenshots
IE8 official blog and compatibility view blog post

The tip of the day describes the IE8 display test on a high speed server for viewing the actual display to test your website pages without downloading the IE8 BETA, and before the release of the production version of Internet Explorer 8. You may test older versions of IE including IE5.5, IE6, the current IE7, and IE8.

TAGS: advice browsers ie8 Internet Explorer 8 web design web standards

Web Design Templates Compared

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Show Notes
Podcast episode 044 entitled Web Design Templates Compared comes after a web design review earlier this week for a client interested in custom graphics, and perhaps matching web graphics to upgrade the look of their small business web design. Their site gets very little traffic, and results of their recent attempt at search engine optimization, or seo, has been less than ideal. Here's the outline for today's program:

• Free Web Design Templates Review
• Standard Commercial Website Templates
• Custom Web Design Templates and SEO
• Web Design Skills Combined with Graphic Art
• Dynamic CMS Web Design vs Static Site Templates
• Website Quick Tip of the Day - Web Design Navigation and Usability

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design Templates Compared
0:11:49 Tip of the Day - Web Design Navigation and Usability
0:14:43 Podcast Outro Theme Music and Credits
0:15:13 End of Small Business Website Mailbag Podcast 044

Referenced links:
CMS Template Outline and Ebook on my main site

The tip of the day explains the strategy of web design navigation and usability using a tree structure of internal links. Having your home page as the tree trunk with major branches linked from each page, and then subpages with expanded topics, allows site owners to easily grow their site. The web design and seo concept of "add original quality content often" that I recommend is easier to visualize using this tree structure for website navigation.

TAGS: advice cms review seo search engine optimization templates web design

Website Visitor System Stats

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Show Notes
Podcast episode 043 entitled Website Visitor System Stats comes after a question earlier this week about my choice of standard web page design width, and the importance of knowing visitor behavior. By viewing website visitor system stats your web design can keep up with the needs of the majority of website visitors. Using free stats tracking allows site owners to determine the browser brands and most common screen monitor width of their site visitors. Here's the outline for today's program:

• Visitor Browser Brands and Screen Monitor Size Intro
• Tracking Visitor Stats and Web Design Strategy
• Review of my Visitors' Browser Brands and Screen Size Stats
• Browser Brand and Web Design Cross Browser Compatibility
• Visitor Screen Monitor Size and Evolution of Web Design
• Website Quick Tip of the Day - Online Resource for Testing Page Display

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Website Visitor System Stats
0:09:32 Tip of the Day - Online Resource for Testing Page Display
0:11:52 Podcast Outro Theme Music and Credits
0:12:22 End of Small Business Website Mailbag Podcast 043

Referenced links:
Online Resource for Testing Page Display from BrowserShots.org

Referenced statistics from this podcast episode:
Browser Brand Usage of Visitors to My Site

34.0% FireFox3
27.4% MSIE7
17.0% MSIE6
07.0% Safari
06.6% FireFox2
03.0% Chrome
02.2% Netscape
01.6% Camino
01.2% MSIE Older
01.0% Opera

Monitor Screen Size of Visitors to My Site

37.10% 1024x768
33.47% 1280x1024
22.58% Unknown
04.03% 1152x864
02.02% 800x600
00.81% 1600x1200

TAGS: advice browsers pc monitors review statistics web design

Healthy Web Design Checkup

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Show Notes
This podcast episode 042 entitled Healthy Web Design Checkup provides advice for small business website owners to check the quality of their web design for search engine optimization, or SEO. Topics cover a comparison of healthy and unhealthy designs, and how to avoid problems. Here's the outline for today's program:

• Why Web Designs Need an Annual Checkup
• Case Study Uncovering an Unhealthy Web Design
• Question to Test Web Designer SEO Knowledge
• Update on Another Zero Traffic Custom Web Design
• Advice When it Comes to Changing Web Designers
• Website Quick Tip of the Day - Web Design Online Project Management

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Healthy Web Design Checkup
0:11:26 Tip of the Day - Web Design Online Project Management
0:16:11 Podcast Outro Theme Music and Credits
0:16:41 End of Small Business Website Mailbag Podcast 042

Referenced links:
PDF website comparison report of healthy and unhealthy web designs (pdf, 197kb, 2 pages)
Online project management services from TeamWorkPM.net

The tip of the day provides advice and a review of small business owner online services for project management including a review of the service I use at TeamWorkPM.net. A successful web design depends on good communication between the client and web designer, and online project management is an affordable and easy tool to use.

TAGS: advice project management podcast review seo search engine optimization web design website quality

Site That Answers One Question

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Show Notes
This podcast episode 040 entitled Site That Answers One Question is about the strategy of having your website answer one question. A site that does that very well is Twitter.com, and today's episode introduces the Twitter social network site and a few of the many talented professionals working in web design related businesses. Here is the outline for today's program:

• Web Design Strategy of a Website to Answer One Question
• Introduction to Twitter's Question "What Are You Doing?"
• More Insight Into Twitter Social Networking
• Commercial Value of Twitter Real or Imaginary?
• Advanced Features, Tutorials, and Twitter Advice
• Website Quick Tip of the Day - Twitter Goldmine for Blog Post Ideas

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Site That Answers One Question
0:11:10 Tip of the Day - Twitter Goldmine for Blog Post Ideas
0:13:45 Podcast Outro Theme Music and Credits
0:14:15 End of Small Business Website Mailbag Podcast 040

Referenced links:

tywebbin Twitter id for Ty of TyWebbin.com
lchad Twitter id for Linda Chadbourne of Maine-ly Web Design
snickers1 Twitter id for Nicki Hicks of Maine-SEO.com
jdegerstrom Twitter id for Jim Degerstrom, your podcast host

The quick tip of the day highlights one of the many benefits of joining Twitter and addresses ideas for small business bloggers. Imagine easily interacting with 100's of people in your industry to stay on top of current trends, and then developing blog posts based on real time market needs. To get a feel for the informal nature of Twitter, follow the profile links in the show notes to some current member home pages.

TAGS: advice social network Twitter review web design

Web Design Captcha Security

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Show Notes
This podcast episode 039 entitled Web Design Captcha Security takes readers through the maze of CAPTCHA security options and pitfalls, and provides an overview of spam and anti-spam efforts. The battle to prevent spambots from posting or entering malicious data on websites includes the latest strategy to circumvent CAPTCHA that may be impossible to solve. Here is the outline for today's program:

• Introduction to the CAPTCHA Method of Web Design Security
• Applications for Web Design CAPTCHA Security
• Evolution of Visual CAPTCHA Techniques
• Exploits in Circumventing CAPTCHA Security in Web Design
• The Ultimate Spammer Method to Circumvent CAPTCHA
• Website Quick Tip of the Day - Response to Client with CAPTCHA and Getting Spam

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design Captcha Security
0:12:30 Tip of the Day - Response to Client with CAPTCHA and Getting Spam
0:13:39 Podcast Outro Theme Music and Credits
0:14:09 End of Small Business Website Mailbag Podcast 039

Referenced links:
The Official CAPTCHA website to learn more about CAPTCHA

The quick tip of the day includes part of a reply to one of my custom web design clients who still gets spam despite having CAPTCHA installed, and an alternate solution for interacting with website visitors.

TAGS: advice CAPTCHA spam anti-spam web design

Web Design Rights and DMCA

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Show Notes
This podcast episode 038 entitled Web Design Rights and DMCA provides information, education, and warnings about the implications of the 1998 Digital Millennium Copyright Act, as well as an action plan in the event of DMCA violations. As in any situation with legal implications, listeners must not rely on the general information being provided here, and are encouraged to seek the legal advice of an attorney if an out of court resolution cannot be achieved. Here is the outline for today's program:

• Web Design Ownership and Intellectual Property Rights
• Intro to 1998 Digital Millennium Copyright Act, or DMCA
• Actual Case of DMCA Web Design Violation and Resolution
• Website DMCA Takedown Notice Request Procedure
• More Extreme Action for Web Design DMCA Violations
• Website Quick Tip of the Day - DMCA Web Design Violations and Search Engines

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design Rights and DMCA
0:11:46 Tip of the Day - DMCA Web Design Violations and Search Engines
0:13:00 Podcast Outro Theme Music and Credits
0:13:30 End of Small Business Website Mailbag Podcast 038

Referenced links:
Digital Millennium Copyright Act article on Wikipedia
DMCA Violation Takedown Notice filing advice and text template

Using the creative intellectual property of others in your web design in violation of the law as spelled out in the Digital Millennium Copyright Act may be reported to search engines, also. In addition to legal costs and damages, the tip of the day discusses the potential for search engine penalties for DMCA copyright violations. The secret of web design and search engine optimization is still add original quality content often, and that word "original" is especially important.

Sep 7 Update: The podcast prediction of potential consequences already happened in the case study of a DMCA violation. Read the blog post Getting a Website Instantly Banned and view evidence including screenshots to learn more.

TAGS: advice copyright dmca search engine optimization web design

Web Design Email Link Tutorial

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Show Notes
This podcast episode 037 entitled Web Design Email Link Tutorial provides website owners a tutorial for avoiding spam with advice for website links. Advanced features in the email tutorial and pdf download include cloaking methods with working javascript and html code for protecting email links in your website design.

Note: Like some podcast episodes, listeners may want to download the PDF tutorial and follow along while listening to the audio as they view the text and code examples. Here is the outline for today's program:

• Web Design and the Risk from Email Spammers
• Case Study of Realtor Website Spam Problem and Solution
• Range of Web Design Options for Email Spam Protection
• Javascript Option to Cloak Website Email Links
• Web Design Email Tutorial PDF Download Review
• Website Quick Tip of the Day - Procedure to Report Email Spammers

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design Email Link Tutorial
0:10:11 Tip of the Day - Procedure to Report Email Spammers
0:11:16 Podcast Outro Theme Music and Credits
0:11:46 End of Small Business Website Mailbag Podcast 037

Referenced links:
Web Design PDF download of the free Email Link Tutorial (pdf, 4 pages, 105kb)
* Note: Right click to download the tutorial or left click to open and view in a new window
Link to ASCII Converter online tool and alternate method of cloaking an email address

The free pdf email tutorial download includes javascript code for copy and paste with step by step instructions for adding this advanced email protection to your small business web design. You do not have to register or provide an email address to get your copy of this web design email link tutorial. Right click on the link to "save as", or left click to view online now.

TAGS: advice email website email spam tutorial web design

Web Developer Tools Review

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Show Notes
This podcast episode 036 entitled Web Developer Tools Review is about FireFox extensions that add functions with web developer tools for testing website design quality. In addition, other options allow instant review of web design page size and structure. Here is the outline for today's program:

• Reasons to Download FireFox and Other Website Browsers
• Introduction to Extensions for the FireFox Browser
• Overview of FireFox Web Developer Toolbar for Web Design
• Tab Options for Miscellaneous, Outline, Resize, and Tools
• Analyzing Toolbar Information to Enhance a Web Design
• Website Quick Tip of the Day - SearchStatus 1.2x PageRank Tool Review

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Developer Tools Review
0:11:32 Tip of the Day - SearchStatus 1.2x PageRank Tool Review
0:13:40 Podcast Outro Theme Music and Credits
0:14:10 End of Small Business Website Mailbag Podcast 036

Referenced links:
FireFox Web Developer Toolbar download for website testing
Microsoft IE DOM Explorer Toolbar Internet Explorer alternate web developer toolbar
SearchStatus Add-on for Google PageRank button and Alexa

The graphic inserted below is from the FireFox web developer extension, and is for listeners to view during the review of these 4 menu options for web design related testing.



TAGS: advice browser addon web design tools review web design

DIY Desktop Blog and Ping

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Show Notes
This podcast episode 035 entitled DIY Desktop Blog and Ping provides listeners with an exciting zero cost method to announce new blog posts with a desktop blog and ping software application. This allows bloggers to directly ping blog tracking services instantly without needing a middleman. Here is the outline for today's program:

• Basics of Blog and Ping Blog Post Promotional Services
• Research of Blog and Ping Online Service Trends
• Overview of PDF Tutorial Download for DIY Blog and Ping
• Review of Free Software for a DIY Desktop Blog and Ping Application
• PDF Tutorial Review and Step by Step Blog and Ping Service Setup
• Website Quick Tip of the Day - Creating Categories using Labels in Blogger

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - DIY Desktop Blog and Ping
0:22:53 Tip of the Day - Creating Categories using Labels in Blogger
0:25:10 Podcast Outro Theme Music and Credits
0:25:40 End of Small Business Website Mailbag Podcast 035

Referenced links:
DIY Blog and Ping PDF Tutorial to view online or download now
Wayne Horkan's weblog: eclectic with FAQs and blog/ping software download

The free do-it-yourself desktop blog and ping pdf tutorial is 35 pages fully illustrated and includes a custom list of 8 top blog tracking services, plus the default list of 72. Listeners may want to download the 35 page pdf before launching this podcast episode, and then listen to the audio while viewing just the illustrations as I take you step by step through the process of easily creating a free desktop blog and ping application.

Kudos and a big thanks to Wayne Horkan of Sun Microsystems for his custom "free as in free beer" blog and ping software application that he released on 22 April 2008.

TAGS: advice blog blog and ping review software

Web Design Age and PageRank

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Show Notes
This podcast episode 034 entitled Web Design Age and PageRank follows questions by a listener about web design performance measurements. PageRank is a Google trademark for their method of ranking website pages on a scale of 1 to 10. Here is the outline for today's program:

• Introduction to Google PageRank and Web Designs
• Observation of Forum Discussions About SEO and PageRank
• Alexa Toolbar Measurement of Page Popularity
• Affect of Website Age for Attracting Search Engines
• Importance of Quality Content Web Design and Website Age
• Website quick tip of the day - PDF Web Design and DIY SEO EBook Release

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design Age and PageRank
0:10:30 Tip of the Day - PDF Web Design and DIY SEO EBook Release
0:12:19 Podcast Outro Theme Music and Credits
0:12:49 End of Small Business Website Mailbag Podcast 034

Referenced links:
URL Trends stats tracking of PageRank and backlinks
FireFox Web Developer Toolbar download for website testing
Microsoft IE DOM Explorer Toolbar download for website testing

The quick tip of the day follows the release today as promised last week of a new 50 page PDF ebook on cms web design and do-it-yourself search engine optimization tutorial. With the finished book, listeners may want to hear my take on the content as it developed and finally completed this week. Positive search engine traffic continues to grow, so the tip of the day includes comments and evidence the seo methods achieve positive results.

TAGS: advice PageRank podcast seo search engine optimization web design

CMS Web Design and SEO Results

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Show Notes
This podcast episode 033 entitled CMS Web Design and SEO Results provides evidence that a CMS web design can rank well with search engines. This update to July statistics reported last week includes a preview of the new PDF ebook being released next week. The expanded ebook is nearly complete and will contain around 100 pages including advanced seo techniques using natural methods of on-page optimization. Here is the outline for today's program:

• Recent Conversion to a CMS Custom Web Design
• Updated Target Phrases for Web Design
• Advanced SEO Techniques in the CMS Web Design
• SEO Benefits for Clients of CMS Web Design Projects
• Results with over 80 Google Page One Listings
• Website quick tip of the day - Preview of New SEO PDF EBook

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - CMS Web Design and SEO Results
0:09:54 Tip of the Day - Preview of New SEO PDF EBook
0:12:55 Podcast Outro Theme Music and Credits
0:13:25 End of Small Business Website Mailbag Podcast 033

Referenced links:
CMS Web Design Tutorial outline for the new PDF Ebook
SEO EBook Download of the 12 page PDF short course for SEO

(Updated Aug 9) Note: The free 50 page pdf ebook on web design and DIY SEO was released as announced on the Small Business Resource Center Blog. As usual, readers do not have to register or provide an email address to download the PDF. SEO consultants would charge $1000's for the search engine optimization information being revealed. Website owners interested in do-it-yourself seo may download the new ebook with no cost or obligation. Listen to this podcast episode to learn my results and why these seo and web design methods work, and then visit my blog next week for your copy.

TAGS: advice cms podcast seo search engine optimization web design

Outdated Website SEO Strategy

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Show Notes
This podcast episode 032 entitled Outdated Website SEO Strategy compares search engine optimization strategy from two years ago, as well as current strategies, and then provides a review of what web design seo methods work and those that are outdated. Quality web design is still about adding new and original quality content and staying on top of web design and seo best practices. Here is the outline for today's program:

• Web Design Outdated SEO Advice from 2006 to 2007
• Critical Review of Current SEO Expert Advice
• Outdated SEO Strategies with Weak Results
• Two Questions to Measure Web Design SEO Methods
• CMS Web Design and Improved SERP Results
• Website quick tip of the day - Why Web Design Projects Never Get Done

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Outdated Website SEO Strategy
0:11:52 Tip of the Day - Why Web Design Projects Never Get Done
0:13:35 Podcast Outro Theme Music and Credits
0:14:05 End of Small Business Website Mailbag Podcast 032

Referenced links:
Custom CMS and Web Design Services on my main site

Part of the evidence of search engine optimization methods in today's show includes 50 page one results in Google for this website during July 2008. Of those, 12 were #1 on page one, so designing a site for visitors first with quality content does attract people and search engines.

TAGS: advice podcast seo search engine optimization web design

Web Design and Site Redesign

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Show Notes
This podcast episode 031 entitled Web Design and Site Redesign is for small business website owners considering a site makeover. Site performance and keeping visitors on your site longer may be enhanced with a refreshing look including new and original quality content. Here is the outline for today's program:

• Reasons for Web Design or Redesign Site Makeover
• Planning the Redesign of a Small Business Website
• Decisions About Web Design Code Standards per W3C
• Upgraded Graphics in a New Custom Website Design
• Web Design and Search Engine Optimization Strategy
• Website quick tip of the day - 301 Redirect to Salvage File Names

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design and Site Redesign
0:08:30 Tip of the Day - 301 Redirect to Salvage File Names
0:11:28 Podcast Outro Theme Music and Credits
0:11:58 End of Small Business Website Mailbag Podcast 031

Referenced links:
Web Design Quality Assurance manual for web design standards at W3C
Free PDF SEO Tutorial and audio version on my podcast

The quick tip in this episode includes instructions for doing a 301 redirect of old file names to new file names. This allows site owners to recycle website page file names during a redesign and is especially important for web design and search engine optimization puposes based on the age of recycled pages.

TAGS: advice podcast seo search engine optimization web design

Small Business Blogging Tips

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Show Notes
This podcast episode 030 entitled Small Business Blogging Tips provides updated advice for small business bloggers. Here is the outline for today's program:

• Review of Blogs in Small Business Web Design
• Life Cycle of Majority of Blogs
• Blog Post Quality versus Quantity
• Mistakes Observed from Existing Clients
• Easy Solutions to Keep Writing Blog Posts
• Website Quick Tip of the Day - Writers Block and Your Blog

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Small Business Blogging Tips
0:10:59 Tip of the Day - Writers Block and Your Blog
0:12:10 Podcast Outro Theme Music and Credits
0:12:40 End of Small Business Website Mailbag Podcast 030

Referenced links:
Blog Writing Tips article for small business websites

This episode includes additional tips for small business owners who find it difficult to maintain their blog. By adding quality original content often to any web design, blogs provide an easy method to enhance site performance with more search traffic and potential business.

TAGS: advice podcast blogging blog writing web design

Web Design Philosophy in Flash

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Show Notes
This podcast episode 029 entitled Web Design Philosophy in Flash provides feeback based on a recent new custom web design nearing its launch date, and unlike past objections to flash, I now offer flash options for small business owner web design projects. Here is the outline for today's program:

• Evolution of Web Design since 1996
• Advanced Web Design Techniques Using Flash
• CSS Solutions to Replace Flash and Javascript
• Decision to Reverse Web Design Philosophy in Flash
• Future of Flash in Web Design
• Website Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design Philosophy in Flash
0:11:19 Tip of the Day - Advanced Web Design Features vs Perfect Code
0:13:09 Podcast Outro Theme Music and Credits
0:13:39 End of Small Business Website Mailbag Podcast 029

Referenced links:
Web video production services and sample flash web design video
CSS gallery of cards and web design css alternative to flash

This episode recognizes the emerging advanced web design options available for small business websites using flash. Besides load time, my major objection in the past had been the difficulty of creating perfect code in xhtml to W3C standards. Using web design in flash entirely still has zero value for seo, or search engine optimization, yet today's program talks about flash used for the benefit of visitors.

TAGS: advice podcast flash search engine optimization seo web design

Web Design Client Interview

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Show Notes
This podcast episode 028 entitled Web Design Client Interview introduces an interview with a new customer and small business owner with a discussion of their CMS, or Content Management System, web design project. Here is the outline for today's program and interview:

• Introduction of Client for CMS Web Design
• Opening Comments and Web Design Project Overview
• Client Preconceptions About Web Design and SEO
• Web Design Project Development and Progress
• Closing Remarks and Web Design Project Launch
• Website Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design Client Interview
0:06:41 Tip of the Day - Benefits of a CMS Web Design
0:09:41 Podcast Outro Theme Music and Credits
0:10:11 End of Small Business Website Mailbag Podcast 028

Referenced links:
Vacation Home Rental Website of Darin Vader at SunShinyFlorida.com
CMS web design overview and introduction to CMS benefits.

This episode provides insight into the expectations of a client for a new CMS web design project, and the process from initial contact to website launch. Listeners will learn about working closely with their web design team, and advanced strategy for seo, search engine optimization. Information about training and tutorials explains how a content management system allows small business website owners to add, edit, or delete content without learning html programming code.

TAGS: interview podcast cms content management system search engine optimization seo web design

Web Design SEO Audio Ebook

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Show Notes
The topic for this podcast episode Web Design SEO Audio Ebook is a short course on search engine optimization, or seo, for small business web design, and the show script of this audio ebook is being documented as a PDF for download, also. This tutorial may be used by any website owner, or customers who ordered a web design using my CMS, Content Management System, to learn SEO without further assistance. Here's the outline for today's program and the list of referenced links:

• Key SEO Factors in Web Design
• Web Design and Keyword Research
• Keyword Density and Analysis
• Free SEO Analysis Software
• Web Design and Implementing SEO
• Website Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design SEO Audio Ebook
0:19:33 Tip of the Day - Ongoing Web Design and Optimization
0:22:00 Podcast Outro Theme Music and Credits
0:22:30 End of Small Business Website Mailbag Podcast 027

Referenced links:
Episode 27 SEO EBook MP3 for this podcast audio ebook download.
Episode 27 SEO EBook PDF download of this podcast transcript. (zip, 444Kb, 12 pages)
DupeFree Pro software download page for analysis of keyword density

This episode documents strategy for do-it-yourself search engine optimization of keywords for a small business web design. SEO consultants charge $1000's in recurring fees for this same information. With diligence and patience, small business owners can reap the benefits by learning these basics for optimizing their website. Your only investment is your time. Listen now, or download this episode and the PDF ebook transcript to keep. Unlike the audio podcast episode limited to sound, this ebook contains illustrations.

TAGS: advice podcast keywords small business advice search engine optimization seo web design

Web Design with CSS Styling

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Show Notes
Today's podcast Episode 026 entitled Web Design with CSS Styling provides web design lessons on separating content and presentation using CSS, Cascading Style Sheets, and links to resources including a new video and W3C standards for CSS. Here's the outline for this podcast show:

• Introduction to Web Design and CSS
• Web Design Separating Content and Presentation
• New Video of Web Design in CMS with CSS Styling
• Web Design Standards Authority for CSS at W3C
• Advanced CSS Techniques for Special Effects
• Website Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design with CSS Styling
0:09:46 Tip of the Day - Validating Code to W3C Standards
0:12:57 Podcast Outro Theme Music and Credits
0:13:27 End of Small Business Website Mailbag Podcast 026

Referenced links:
Video demo showing CSS and site conversion to new CMS web design
W3C CSS standards and cascading stylesheet resources
W3C CSS online tool for testing CSS to current standards

The video in the reference links demonstrates that by using CSS in a CMS web design, a site owner can input plain text to create new pages in their small business web design, and the cascading style sheet takes care of content arrangement and the color scheme. The importance of valid css and xhtml code in a website design is presented in the tip of the day, plus a link to a free W3C online code validation tool is included above in the referenced links.

TAGS: advice cascading style sheets css podcast small business advice video web design

CMS Web Design Site Conversion

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Show Notes
Today's podcast Episode 025 entitled CMS Web Design Site Conversion is an update to work in progress after deciding to convert my commercial site to a content management system, or cms. Since last week's announcement of updated web design services with an easy to use CMS system for small business owners, I decided to use my main site for the demo. Here's the outline for this podcast show:

• Introduction to CMS Conversion of This Website
• Tour of Demo Page of New Prototype Home Page
• Experience with Adding New CMS Pages and Content
• Things to Consider Before Choosing a CMS Web Design
• Pages with Zero or Near Zero XHTML Code Errors
• Website Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - CMS Web Design Site Conversion
0:09:49 Tip of the Day - Review of HTML Book by Elizabeth Castro
0:11:31 Podcast Outro Theme Music and Credits
0:12:01 End of Small Business Website Mailbag Podcast 025

Referenced links:
Demo Home Page in CMS shows cms design and blog templates in progress
JPG Screenshot of CMS Site for listeners to view if they download this episode.

While still in development, the robots text file is temporarily blocking search engine indexing of the demo home page. The demo folder may be deleted once the main site is converted and ready for formal release. The new site web design conversion to CMS makes it easy to add, edit, or delete content, yet the time to complete 70 pages may still take another 1-2 weeks.

TAGS: advice content management system cms podcast small business advice web design

Custom CMS Web Design Demo

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Show Notes
Today's podcast Episode 024 entitled Custom CMS Web Design Demo introduces a new feature in development and an invitation to view work in progress. A content management system, cms, is an effective way for small business owners to manage content on their site. Unlike most cms websites, this new version is streamlined, easy to use, and my design is xhtml with css and zero code errors. Here's the outline for this podcast show:

• Introduction to CMS Basics for Small Business Owners
• Research on Content Management System Solutions
• Online Demo Project Visit, Current Progress, and Goals
• Audio Tour to Guide Visitors Viewing the Development Site
• New Custom CMS Web Design with Perfect XHTML and CSS Code
• Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Custom CMS Web Design Demo
0:10:15 Tip of the Day - Climbing the CMS Website Learning Curve
0:11:48 Podcast Outro Theme Music and Credits
0:12:18 End of Small Business Website Mailbag Podcast 024

Referenced links:
Introduction to CMS Custom Website is a glimpse of cms design work in progress

The CMS demo pages are in development, and the robots text file is temporarily blocking search engine indexing until it is ready for formal release. For now, small business owners interested in an easy to use content management solution to add, edit, or delete content from their website are invited to review the project and inquire about a discount from published pricing.

TAGS: advice content management system cms podcast small business advice web design

Website Writing for Profit

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Show Notes
Today's podcast Episode 023 entitled Website Writing for Profit explores ways to use the writing expertise from your original small business website and blog content to create info products as giveaways, or for sale as reports, ebooks, audio courses, or video. Here's the outline for this podcast show:

• Writing and Small Business Website Promotion
• Distributing Original Information Products Online
• Using Your Articles and Posts for Content
• Production and Delivery of Information Products
• Realistic Expectations and Mistakes to Avoid
• Website Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Website Writing for Profit
0:07:37 Tip of the Day - ClickBank and Affiliate Sales
0:10:48 Podcast Outro Theme Music and Credits
0:11:18 End of Small Business Website Mailbag Podcast 023

Referenced links:
ClickBank website introduction and info products marketplace

The idea of becoming rich online by selling info products does require realistic expectations, and the final segment of the main topic helps keep that truth in perspective. Making money in your small business takes hard work, and selling information products online is equally challenging.

TAGS: advice info products podcast clickbank small business advice writing

Google Webmaster Tools Review

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Show Notes
Today's podcast Episode 021 entitled Google Webmaster Tools Review takes a tour and explains the advantages of free resources for small business website owners. Diagnosis and analysis of your website stats, linking, sitemap, and tools provides great insight into search engine optimization. Here's the outline for this podcast show:

• Introduction to Google Webmaster Tools
• Online Tour of Webmaster Tools
• Diagnostics, Statistics, Links, Sitemaps, and Tools
• Key Advantages for Small Business Websites
• Analyzing Small Business Website Defects
• Website Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Google Webmaster Tools Review
0:10:20 Tip of the Day - Resource for Improving Google Results
0:12:06 Podcast Outro Theme Music and Credits
0:12:36 End of Small Business Website Mailbag Podcast 021

Referenced links:
Google Webmasters Central introduction to Webmaster Tools
Webmaster Tools Online Tour step by step overview
Reasons for Reporting Paid Links advice from Google Support

Natural linking from related websites provide the best quality backlinks to improve the importance of your website. Our tip of the day and bonus tool offers small business site owners advice for reporting sites involved in the deceptive practice of buying or selling links. Today's tip explains how this can affect and improve meaningful Google search results.

TAGS: advice webmaster tools podcast search engine optimization small business advice web design

Website First Impression Tips

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Show Notes
Today's podcast Episode 020 entitled Website First Impression Tips presents tips on content for establishing a positive first impression and credibility for sole proprietor small business web design. Advice is geared towards "About Us" pages and comparing appropriate content and inappropriate content. Here's the outline for this podcast show:

• First Impression and the About Us Page
• Importance of Full Disclosure and Credibility
• Comparison of Appropriate and Inappropriate Content
• Further Explanation of Inappropriate Content
• Small Business Web Design Closing Remarks
• Website Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Website First Impression Tips
0:08:38 Tip of the Day - Owner Portraits on Websites
0:10:23 Podcast Outro Theme Music and Credits
0:10:53 End of Small Business Website Mailbag Podcast 020

Additional web design advice includes the decision of having your photograph as a sole proprietor on your website, and different attitudes about image and first impressions.

TAGS: advice about us podcast small business advice web design

Recovering Disputed Websites

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Show Notes
Today's podcast Episode 019 entitled Recovering Disputed Websites presents advice concerning the practice of cybersquatting to assist small business owners who use their name for a website domain to resolve problems in recovering disputed websites. Here's the outline for this podcast show:

• Definition of Cybersquatting
• Suggestions for Avoiding Cybersquatters
• Website Case Study and Intellectual Property Rights
• International Resources to Recover a Disputed Domain
• Procedure and Cost for Filing a Complaint with WIPO
• Website Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Recovering Disputed Websites from Cybersquatting
0:13:02 Tip of the Day - The Related Problem of Typosquatting
0:14:29 Podcast Outro Theme Music and Credits
0:14:59 End of Small Business Website Mailbag Podcast 019

Referenced links:
World Intellectual Property Organization (WIPO), Geneva Switzerland, international body for dispute resolution
WIPO Domain FAQs with advice for disputed websites

In addition to advice for individuals using their personal name for a commercial small business domain, the tip of the day has advice for established companies looking to protect their intangible assets. Today's show and tip of the day provides information and advice covering cybersquatting and typosquatting.

TAGS: advice cybersquatting podcast small business advice typosquatting website registration

Small Business Website Audio

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Show Notes
Today's podcast Episode 018 entitled Small Business Website Audio presents advice for adding audio to your small business website including introductions, podcasts, testimonials, product information, and perhaps entertainment. Here's the outline for this podcast show:

• Introduction to Audio on Small Business Websites
• Potential Applications for Audio
• Resources for Presenting Audio Multimedia Players
• Basic Equipment for Website Audio Production
• Process for Audio Planning, Production, and Presentation
• Website Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Small Business Website Audio
0:08:15 Tip of the Day - Voice Talent for Small Business Audio
0:9:48 Podcast Outro Theme Music and Credits
0:10:18 End of Small Business Website Mailbag Podcast 018

Referenced links:
1 Pixel Out freeware audio player for websites
Audio script advice on my main site

Today's show provides enough information and resources for small business website owners to quickly add audio to enhance their online presence with quality content in audio format. Plan first and then get used to the production, and presentation of your audio becomes easier with time and experience.

TAGS: advice audio podcast small business advice tutorial website design

Blog Social Bookmarks Tutorial

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Show Notes
Today's podcast Episode 017 entitled Blog Social Bookmarks Tutorial presents advice for adding social bookmarks to your Blogger small business blog or podcast. The graphics and links to online social bookmarking services are easily added to your blog template, and the downloads include a written tutorial, copy and paste code, plus all of the graphics as displayed below posts on this podcast. Here's the outline for today's program:

• Introduction to Blog and Podcast Social Bookmarks
• Comparison of Hosting on Blogger or Your Website
• Tutorial for New Blogger Hosted on Blogger
• Tutorial for New Blogger Hosted on Your Domain
• Social Bookmark Tutorial Downloads with Free Graphics
• Website Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Blog Social Bookmarks Tutorial
0:10:03 Tip of the Day - BlogFlux Directory and Ping Services
0:11:27 Podcast Outro Theme Music and Credits
0:11:57 End of Small Business Website Mailbag Podcast 017

Referenced links:
Hosted on Blogger tutorial download link for New Blogger social bookmarks (Zip folder - 12Kb)
Hosted on your domain tutorial download link for New Blogger social bookmarks (Zip folder - 12Kb)
BlogFlux blog directory website including free ping services for members

Today's show provides links to download complete instructions for step by step template revision of your blog or podcast to add social bookmarks. Two versions of the tutorial are presented depending on your hosting. Blogger hosted blogs are modified in "Layout" while "Template" is used if hosting on your domain, so choose the download appropriate for your blog or podcast.

Note: You do not have to register or reveal your email address to download these free resources. Each zip folder contains 12 social bookmark graphics and 1 plain text file with how-to text and sample html code.

TAGS: advice blog bookmarks podcast small business advice tutorial website design

Website Contact Information

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Show Notes
Today's podcast Episode 016 entitled Website Contact Information presents a web design subject not covered previously and offers advice for enhancing the reputation of a small business website. Here's the outline for this podcast show:

• Small Business Website Contact Info Introduction
• Formats for Your Website Contact Information
• Establishing Credibility as a Trusted Website
• Case Study and Review of an Online Store
• Maximizing Your Reputation as a Trusted Site
• Website Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Website Contact Information
0:08:39 Tip of the Day - Business Cards and Bonus Sales
0:10:36 Podcast Outro Theme Music and Credits
0:11:06 End of Small Business Website Mailbag Podcast 016

Referenced links:
JPG of business card ad for helping online stores make bonus sales
Mainstream Memorabilia online store to compare site graphics to the card ad

Today's show provides evidence that decisions about contact information can enhance the success of a small business website, and help establish a reputation with visitors and search engines as a trusted site. It's the little things that help improve a positive first impression and maximize the value of search engine optimization.

The tip of the day includes a testimonial by the owner of Mainstream Memorabilia, and how she confirmed the value of her business card ad for attracting bonus sales.

TAGS: advice contact info credibility podcast small business advice search engine optimization website design

Websites and Market Branding

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Show Notes
Today's podcast Episode 015 entitled Websites and Market Branding presents small business owners practical advice for creating a consistent corporate image in print and online. The purpose of branding is to create a familiar identity that becomes linked indelibly to your small business through repetition. Here's the outline for this podcast show:

• Intitial foundation for market branding
• Extending market brand to all media
• Market brand and small business websites
• Market branding and corporate image
• Actions that further define corporate image
• Website quick tip of the day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Websites and Market Branding
0:08:42 Tip of the Day - Your Company Name or Slogan in Your Logo
0:09:33 Podcast Outro Theme Music and Credits
0:10:03 End of Small Business Website Mailbag Podcast 015

Referenced links:
Protecting Your Corporate Image and Market Identity article I wrote with advice and tips about logo artwork

Today's show goes beyond websites and promotional material in print. Another key to a consistent market brand and corporate identity is how you execute the operation of your business. This podcast explains how your way of treating customers and doing business becomes part of that corporate image.

TAGS: advice news podcast market branding small business advice

Web Design and Accessibility

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Show Notes
Today's podcast Episode 014 entitled Web Design and Accessibility provides small business owners important information about making websites accessible to the widest possible audience, especially those persons with disabilities. Here's the outline for this podcast show:

• Definition of Website Accessibility
• Importance of Web Design and Accessibility
• Key Elements for Accessible Web Design
• Case Study of Screen Readers for the Blind
• Accessibility Testing of Small Business Websites
• Website quick tip of the day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design and Accessibility
0:12:58 Tip of the Day - SEO Value of Accessible Web Design
0:13:52 Podcast Outro Theme Music and Credits
0:14:22 End of Small Business Website Mailbag Podcast 014

Referenced links:
Web Content Accessibility Guidelines 1.0 provide WAI standards for accessible web design
HiSoftware online accessibility testing allows verifying accessible web design
Test accessibility of this podcast here to confirm it Passed Automated Verification

Special Notes:
To assist listeners, the following list is included here to save you any inconvenience taking notes:

15 Key Elements for Accessible Web Design

1. Use Proper DocType Statement in Code
2. Use a Language Identifier Code
3. Use Descriptive Page Title Tags
4. Use Text Links vs Javascript
5. Use Title Tags to Clearly Define Links
6. Use Descriptive Alt Tags for Each Graphic
7. Use Relative Font Sizes in Ems or Percentage, not Fixed Pixels
8. Use H Series Tags for Headings and Subheadings
9. Use Label Tags in Form Elements of Online Forms
10. Use Summary Tags to Describe Data in Tables
11. Use Table Header Tags to Define Table Layout
12. Use a Search Box Function on Every Page (large sites anyway)
13. Use Separate Presentation and Content with CSS Style Sheets
14. Don't Use Links that Launch Browsers in a New Window
15. Avoid Spacer Shims or Invisible Graphics for Layout

Some of the elements may be unfamiliar or seem too technical, so you may want to review the above list with your web developer. Having pages render compatible to devices for disabled persons is not difficult, and may bring you revenue opportunities servicing this niche of potential customers by providing an accessible small business web design.

TAGS: advice accessibility podcast small business advice search engine optimization wai website design

Optimize Your Website Keywords

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Show Notes
Today's podcast Episode 013 entitled Optimize Your Website Keywords is for small business website owners interested in percentage of keywords for search engine optimization. Topics provide advice for SEO research, implementation, a case study, and free software to help automate the process. Here's the outline for this podcast show:

• Understanding keywords and key phrases
• Researching keywords for your small business website
• Case study comparing web design to website design
• Advice on optimum keyword density for web pages
• Automated software to test and edit keyword density
• Website quick tip of the day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Optimize Your Website Keywords
0:10:30 Tip of the Day - Using a Tilde Search for Synomnyms
0:11:46 Podcast Outro Theme Music and Credits
0:12:16 End of Small Business Website Mailbag Podcast 013

Referenced links:
Keyword Discovery search online tool for ranking popularity of key words and phrases
DupeFree Pro software download page for testing and edit of keyword density

During this podcast the example ranking of top search results for "web design" and "website design" listed below is referenced and included here to save listeners the trouble of taking notes. The list displays ranking from 1 to 20 of the top 20 search phrases, the actual phrase, and the popularity of that phrase as a percentage compared to the other 19.

Rank/Keywords/Percentage
01 web design (46.4%)
02 website design (11.4%)
03 design a web page (8.6%)
04 web site design (7.6%)
05 web page design (5.8%)
06 free web design (5.4%)
07 design site web (3.4%)
08 computing web design (2.6%)
09 web design software (2.1%)
10 web design tools (1.8%)
11 free web page design (1.3%)
12 free website design (0.9%)
13 website design software (0.5%)
14 website layout design (0.4%)
15 ecommerce website design (0.4%)
16 how to design a website (0.3%)
17 design website (0.3%)
18 best website design (0.3%)
19 design your own website (0.3%)
20 design a website (0.3%)

The bottom line to enhancing your site for search engine optimization is keeping relevant key words in your content that relate to your business without repeating key phrases too often. Your content should be designed for readers first, and then natural linking from search engines and other websites should follow.

TAGS: advice podcast keywords small business advice search engine optimization website design

Small Business Advice Podcasts

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Show Notes
Today's podcast Episode 012 entitled Small Business Advice Podcasts takes a look at other podcasts that specialize in helping small business owners, their themes, and other observations of podcasting options. Here's the outline for this podcast show:

• Finding small business advice podcasts
• Common themes covered by these online shows
• Reviews of 5 quality podcast productions
• Interacting with small business podcasts
• Future of small business podcasting
• Website quick tip of the day
  

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Small Business Advice Podcasts
0:06:42 Tip of the Day - Recording Equipment for Small Business Website Audio
0:08:58 Podcast Outro Theme Music and Credits
0:09:28 End of Small Business Website Mailbag Podcast 012

Referenced links (alphabetically):
BusinessWeek Magazine Podcasts with video and audio podcast interviews
Entrepreneur Magazine Podcasts offers staff hosted or guest contributor interviews
SmallBizPod with Alex Bellinger and the UK's first small business podcast
Small Business Trends Radio from the Small Business advice site of Anita Campbell
Startup BizCast with host Steve Mullen and weekly small business advice, tips, and education

Small business advice podcasts are a great opportunity to help brand your marketing identity while teaching other entrepreneurs valuable lessons. The tip of the day in today's show introduces podcast equipment and software for producing shows, audio testimonials, or product and service introductions.

TAGS: advice podcast small business advice small business podcasts podcast reviews

Lesson on Blog Tags and Labels

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Show Notes
Today's podcast Episode 011 entitled Lesson on Blog Tags and Labels was selected as a result of an inquiry from one of my small business clients. Learn the value of using tags and labels effectively to maximize the seo and promotional value of your blog to visitors and search engines. Here's the outline for this podcast show:

• Poor tags or labels and search engine optimization
• Comparing small business blog tags and labels
• More about effective blog tags for drawing traffic
• Organizing blog labels that assist your readers
• Summary of advice for blog tags and labels
• Website quick tip of the day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Lesson on Blog Tags and Labels
0:09:30 Tip of the Day - Comparison of Pinging Services
0:11:40 Podcast Outro Theme Music and Credits
0:12:10 End of Small Business Website Mailbag Podcast 011

Referenced links:
Technorati provides an authority source for tracking blogs
List of blog and podcast ping services from a recent post on my blog

Small business websites with integrated blogs have an advantage over their competition. Consider the fact that 70% of solo small business owners do not have a website, and only 5% with sites have a blog. By applying the principles of proper blog tags and labels in your posts, you can enhance the potential for online success.

TAGS: advice blog blog tags blog labels podcast search engine optimization small business

Small Business Website Review

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Show Notes
Today's podcast Episode 010 entitled Small Business Website Review presents advice for small business owners to perform an annual review of their website content and then confirm their domain registration information is up to date. Here's the outline for this podcast episode:

• Comparing a website checkup to an annual health exam
• Studying site content for updates due to changes in your market
• Checking information on your website domain registration
• Five case studies of problems with website ownership
• More information and reasons for visiting WhoIs
• Website quick tip of the day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Small Business Website Review
0:09:00 Tip of the Day - Advice for Finding a Good Domain Name
0:12:04 Podcast Outro Theme Music and Credits
0:12:34 End of Small Business Website Mailbag Podcast 010

Referenced links:
GoDaddy WhoIs search service for confirming domain registration data
WhoIs.net domain search services is another source for registration lookup

My advice is taking the time each January to follow the website checkup advice in today's show. Adjusting site content as needed and ensuring your domain registration is current and accurate each year takes very little time. The direct or indirect cost when things go wrong makes doing these tasks worthwhile.

TAGS: advice business annual checkup podcast WhoIs search small business website review

Tracking Website Statistics

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Show Notes
Today's podcast Episode 009 entitled Tracking Website Statistics presents advice for adding statistic tracking to your small business website. Knowing where visitors came from, which pages they visited, and how long they stayed may help owners plan changes to update their website. Stats from search engines and search phrases used to find you are an added benefit, and may help your search engine optimization efforts, too. Here's the outline for this podcast episode:

• Overview of tracking website statistics
• Free tracking service from StatCounter
• How to register and install tracking code
• Daily review of your website statistics
• Adjusting website content based on tracking data
• Website quick tip of the day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Tracking Website Statistics
0:13:50 Tip of the Day - Advice Comparing Hits and Page Views
0:15:47 Podcast Outro Theme Music and Credits
0:16:17 End of Small Business Website Mailbag Podcast 009

Referenced links:
Website statistic tracking service from StatCounter.com
Download this PDF tutorial and visual illustrated guide to StatCounter (zip: 665kb)

The detailed PDF report takes you step by step on setting up and installing code on your website to begin tracking statistics about your small business website visitors. If you have any questions about setting up or using free stat tracking services from StatCounter, feel free to contact me.

TAGS: advice blog search engine optimization podcast website statistics small business website design

Add an Integrated Website Blog

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Show Notes
Today's podcast Episode 008 entitled Add an Integrated Website Blog presents the advantages of adding an integrated blog to your small business website. The aging period required for new sites to get attention from the major search engines may be shortened if you have a blog.

Listen to learn about case studies of new small business website blog integration, and the positive results others have experienced from this advice. The blog of a recent custom small business website launch that I designed made Google page one in 1 week. Here's the outline for this podcast episode:

• Website blogs and the value of fresh content
• Case studies of clients who followed my advice
• Why I recommend an integrated website blog
• Why small business blogs help conquer the competition
• Website quick tip of the day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Add an Integrated Website Blog
0:11:16 Tip of the Day - Broadcast Resource to Promote Your Blog
0:12:24 Podcast Outro Theme Music and Credits
0:12:54 End of Small Business Website Mailbag Podcast 008

Referenced links:
A fun search engine optimization article entitled "Google Crawlers and Stray Cats"
Blog your way to fresh content free SEO PDF report about blogging
Blog promotion broadcast service at www.Pingoat.com for one-click promotion

Starting a blog should not be taken lightly. As presented in today's program, the owners of 75% of all new blogs quickly abandon their project within 90 days. This podcast episode explains the benefits of keeping up a blog, and includes some incredible search engine traffic results that should not be missed.

TAGS: advice blog search engine optimization podcast case study small business promotion website design

Website Content and Copyright

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Show Notes
Today's podcast Episode 006 entitled Website Content and Copyright presents advice for small business owners when providing content to a web developer for a new website design. You cannot collect photographs, multimedia, or text content from other websites or printed resources without permission.

Listen to learn about this case study involving photo copyright, website content copyright issues, website material resources, and finally copyright protection basics. Here's today's outline:

• Case Study of Copyright Involving Verbal Permission
• Types of Content Clients Provide for Website Design
• Resources Other than Original Copyright Material
• Summary of Obtaining and Protecting Copyrights
• Website Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Website Content and Copyright
0:10:17 Tip of the Day - Copyright Policy as a Website Designer
0:12:16 Podcast Outro Theme Music and Credits
0:12:46 End of Small Business Website Mailbag Podcast 006

Referenced links:
Royalty Free Photograph Directory with reviews of top photo resource websites
The Music Bakery Royalty Free Music for purchasing affordable royalty free music
Small Business and Digital Design blog article about website copyrights

I have personally viewed disagreements in online forums, and other places where two parties were embroiled in harsh words over a single sentence of similar content on competing websites. Obviously, the case study of the website with photographs and the cease and desist legal request provide reasons for small business website owners to use care in providing content to their web developer.

TAGS: advice copyright music podcast case study small business website design

Mass Mailing Website Promotion

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Show Notes
Today's podcast Episode 005 entitled Mass Mailing Website Promotion presents advice that saved one client $1000 on a 5000 piece small business post card mailing to promote their business and website. Decisions about the size of printed marketing materials for mass mailing should include evaluating the cost factor of postage.

Additional topics in today's show mention bulk mail rates and outsourcing your mailing campaign to subcontractors. The real point of the advice is helping do-it-yourself small business owners cut costs for website promotion. Here's today's outline:

• Total Price by Size for Mass Mailing 5000 Post Cards
• Artwork Based on my Published Design Rates
• Printing of 5000 Flyers Based on my Recommended Printer
• Tax and Freight for Inbound Printing for 5000
• Postage for Outbound Post Card Mailing for 5000
• Website Quick Tip of the Day
  

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Mass Mailing Website Promotion
0:09:50 Tip of the Day - Why Less is More in Your Ad
0:11:50 Podcast Outro Theme Music and Credits
0:12:20 End of Small Business Website Mailbag Podcast 005

Referenced links:
US Postal Service Website to search for rates or bulk permits
Post Card Dimensions for Bulk Mailings to learn size requirements
My 5 Second Rule for Small Business Owners about first impressions in print or online

Additional Notes by the Numbers (to save listeners from taking notes):

Total Price by Size for Mass Mailing 5000 Post Cards
(This includes artwork, printing, inbound freight, outbound postage.)
$1700 TOTAL for a 4 x 6 post card flyer
$2575 TOTAL for a 5 x 7 post card flyer
$2750 TOTAL for a 5-1/2 x 8-1/2 post card flyer

Artwork Based on my Published Design Rates
$150 for 4 x 6 post card flyer
$150 up for 5 x 7 post card flyer
$250 for 5-1/2 x 8-1/2 half page post card

Printing of 5000 Based on my Recommended Printer
$150 for 4 x 6 full color, uv coated post cards
$300 for 5 x 7 full color, uv coated
$350 for 5-1/2 x 8-1/2 full color, uv coated

Tax and Freight for Inbound Printing for 5000
$50 for 4 x 6 post card flyers
$75 up for 5 x 7
$100 for 5-1/2 x 8-1/2

Postage for Outbound Post Card Mailing for 5000
$1300 for 4 x 6 ($0.26 each up to 6 x 4-1/4 max.)
$2050 for 5 x 7 ($0.41 each)
$2050 for 5-1/2 x 8-1/2 ($0.41 each)

By comparing the cost of postage for your next Mass Mailing Website Promotion, and then deciding if a 4 x 6 flyer meets your needs, your overall savings could easily be $1000 on just one post card mailing. Email me with questions or to learn about standard size and custom flyers that worked well for other clients.

TAGS: advice mail campaign postcards flyers podcast pricing small business website promotion

Dynamic versus Static Websites

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Show Notes
Today's podcast Episode 004 entitled Dynamic versus Static Websites presents small business website basics for deciding if you need a static or dynamic website design when launching a new site, or doing a redesign of an established website.

Besides the added cost in real dollars for a dynamic site, you must be prepared to invest considerable time on updates, so be certain a complicated website is what you really need. The choices are explained in today's show including some technical terms, and then site management and price issues. Here's today's outline:

• The difference between dynamic and static website design
• Understanding client side and server side processes
• Choosing a dynamic or static small business website design
• Taking control or delegating website maintenance
• Comparing the cost of dynamic versus static websites
• Website quick tip of the day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Dynamic versus Static Websites
0:10:39 Tip of the Day - Valid Code and Dynamic Website Designs
0:12:30 Podcast Outro Theme Music and Credits
0:13:00 End of Small Business Website Mailbag Podcast 004

Referenced links:
W3C Online HTML Code Validation Tool

Small business owners need to understand the importance of realistic expectations when selecting how to present their small business online. Each decision should consider the points made about cost tradeoffs between dynamic versus static websites, the locale of your target market, and comparing your business model to the competition.

TAGS: advice static websites dynamic websites website maintenance podcast pricing small business website design

Analyzing Competitor Websites

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Show Notes
Today's podcast Episode 003 entitled Analyzing Competitor Websites teaches small business website owners how to compare the design of their website to top competitors. Whether your site is established or you are just starting out, knowing the search engine optimization techniques of your direct competition is worthwhile. Here's today's outline:

• Key factors for top search engine results
  
1. Keywords in the Page Title
2. The META Description
3. Keywords in the H Tags
4. Keywords in Text Links
5. High Quality, Original Content
6. The Size of Your Website
7. The Age of Your WWW Domain
• Making a list of your search keywords and key phrases
• Doing a search in Google and Yahoo
• Details for analyzing competitor websites
• Website quick tip of the day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Analyzing Competitor Websites
0:11:58 Tip of the Day - Revealing the #1 Website SEO Factor
0:13:40 Podcast Outro Theme Music and Credits
0:14:12 End of Small Business Website Mailbag Podcast 003

Referenced links:
Google search
Yahoo search

This strategy goes beyond search engine optimization. If one of your goals is top listings in search results, there's no better way to discover what works than to search for key phrases and then analyze each site design of the top listings. Do not copy content or code verbatim from any website. You may face the risk of legal action, so learn from others but be very careful to keep your design completely original.

TAGS: advice blog design news podcast promotion reviews seo websites

Website Basics Getting Online

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Show Notes
Today's podcast Episode 002 entitled Website Basics Getting Online explains the beginner's guide to the basics required to get their small business website online. From experience in custom website design, it's surprising how many owners do not understand domains, hosting, and best practices for websites, blogs, or podcasts including SEO, Search Engine Optimization. Here's today's outline:

• Introduction to basics needed for a website
• Explanation of www domain registration and cost
• Monthly hosting advice and estimated costs
• Basics of small business custom website design
• Website quick tip of the day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Website Basics Getting Online
0:11:09 Tip of the Day - Website Expectations
0:12:15 Podcast Outro Theme Music and Credits
0:12:48 End of Small Business Website Mailbag Podcast 002

Referenced links in this podcast:
www.GoDaddy.com for domain registration and hosting
Website design pricing from my site for cost estimates

Once the basics are covered, future shows will focus on more advanced advice about small business websites. Please be patient as content is geared towards newcomers who are getting a new website online for the first time. Mistakes made in the early stages of having a custom website can result in disappointment or unnecessary cost, and saving clients money is a priority.

TAGS: advice blog design domains hosting podcast seo small business websites website design

Small Business Podcast Intro

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Welcome to the launch of the Small Business Website Mailbag podcast, a new feature for readers who prefer listening to small business advice rather than reading it. Each show features the same theme song used in my custom video productions on YouTube for a consistent and familiar market identity. The word "mailbag" chosen in the title simply means that advice is based on feedback from customers and listeners to this podcast.

Show Notes
Today's podcast Episode 001 entitled Small Business Podcast Intro announces the launch of this new multimedia feature of the Small Business Resource Center website. The main theme in each show will be advice for small business website owners with what it takes to get online, manage, plus promote a website, blog, or podcast. Here's today's outline:

• My reason for starting this show
• The podcast content and outline
• Options for listener interaction
• My qualifications for offering advice
• Website quick tip of the day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Small Business Podcast Introduction
0:09:38 Tip of the Day - Writing for Blogs versus Websites
0:11:01 Podcast Outro Theme Music and Credits
0:11:32 End of Small Business Website Mailbag Podcast 001

Future shows will each focus on websites for small business and may include topics about blogging, podcasting, seo, plus news and reviews, and of course help learning about websites. Stay tuned to hear more expert advice already proven to educate as well as save time and money.

TAGS: advice blog design news podcast promotion reviews seo websites