Posts Tagged ‘advice’

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Show Notes
Podcast episode 057 entitled Twitter Power System Interview presents an interview with a highly respected member of the Twitter.com community, James Rivers. James is the creator of the Twitter Power System for learning how to maximize the value of Twitter in developing relationships for your small business. Here’s the outline for today’s program:

• Opening Remarks About the Twitter Social Network
• Introduction to James Rivers and the Twitter Power System
• Scheduled Timing of Twitter Power System Product Release
• Benefits for Marketing a Small Business on Twitter
• Closing Interview Remarks with James Rivers

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Twitter Power System Interview
0:11:22 Podcast Outro Theme Music and Credits
0:11:52 End of Small Business Website Mailbag Podcast 057

Referenced links
Twitter Power Systems creator Twitter account of James Rivers
Twitter Power Systems site for more information including prelaunch signup

This episode did not include a Tip of the Day, yet listeners are encouraged to explore Twitter.com and consider the value of microblogging for your small business. The experience and success of today’s guest is certainly proof that networking within the Twitter community can help promote relationships and your small business.

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Show Notes
Podcast episode 056 entitled Web Design in a Tough Economy takes a look at issues facing all small business owners during the economic downturn, and especially people doing custom web design. Here’s the outline for today’s program:

• Quality Web Design as a Silent Salesperson
• Web Design Options for Small Business Promotion
• Web 2.0 Participation and Impact on Reputation
• Impression of Twitter Web Design Professionals
• Critical Point in Web Designer and Client Relationships
• Website Quick Tip of the Day – Thinking Outside the Box in Web Design

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Web Design in a Tough Economy
0:10:54 Tip of the Day – Thinking Outside the Box in Web Design
0:12:57 Podcast Outro Theme Music and Credits
0:13:27 End of Small Business Website Mailbag Podcast 056

Referenced links
Personal Twitter account so you can join and follow me

Relationships build trust and the potential for repeat business. The topic entitled “Critical Point in Web Designer and Client Relationships” discusses a strategy that is so basic, yet often overlooked. For a person doing custom web design, or any small business, this tip for sales success is a point I take seriously, and as a result do well in sales despite the economy.

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Show Notes
Podcast episode 055 entitled Web Design Stats Advanced Tips provides advice to use your stats to check trends, adjust product focus by revising content, and reviewing search terms that brought people to your site. Results allow you to track or adjust emphasis for your most popular products or services. Here’s the outline for today’s program:

• Introduction to StatCounter Site Statistics
• Referral Pages in Web Design Stats History
• Automatic Web Design Stats Emailed Reports
• Stats Log Data History Review Tips
• Interpreting Your Web Design Visitor Statistics
• Website Quick Tip of the Day – Google Analytics for Site Stats

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Web Design Stats Advanced Tips
0:08:35 Tip of the Day – Google Analytics for Site Stats
0:09:41 Podcast Outro Theme Music and Credits
0:10:11 End of Small Business Website Mailbag Podcast 055

Referenced links
StatCounter website visitor stats free online service
Google Analytics free visitor stats signup page
December podcast contest results and winner announcement

The tip of the day introduces Google Analytics, another free resource for checking visitor stats to analyze visitor behavior and determine web design adjustments to improve site visitor experience.

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Show Notes
Podcast episode 054 entitled 2009 Web Design Predictions takes a look at forward looking concepts of web design, and what to plan for site enhancements in the future. Topics include web design trends for seo, cms, DIY web design, multimedia content, and page width standard for 2009. Here’s the outline for today’s program:

• Search Engine Optimization Trends in Web Design
• Content Management Systems or CMS for Web Design
• Ease of Use in Do-it-Yourself Website Owner Web Design
• Web Design Content Enriched with Multimedia
• New Standards for Web Design Page Width in 2009
• Website Quick Tip of the Day – Time for an Annual Web Design Checkup

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – 2009 Web Design Predictions
0:11:46 Tip of the Day – Time for an Annual Web Design Checkup
0:13:28 Podcast Outro Theme Music and Credits
0:13:58 End of Small Business Website Mailbag Podcast 054

Referenced links
Ebook download of 2009 Web Design Predictions (podcast transcript, 6 pages, 252kb pdf)

Keeping up with the changes in online technology, visitor behavior, and web design strategy is necessary for success in custom web design. The advice today provides pointers for do-it-yourself web design site owners with practical advice for web design best practices. Web design techniques that do not change with new technology could very well experience future problems when compared to a competitor’s website.

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Show Notes
Podcast episode 053 entitled Web Design Podcast Anniversary is a review of the first year of web design audio programs of the Small Business Website Mailbag. The first episode is reviewed to compare goals and accomplishments during 52 podcasts each Saturday for one year. We’ll look ahead at future plans for 2009, plus announce details of a $500 contest. Here’s the outline for today’s program:

• One Year and 52 Saturday Podcast Episodes
• Review of First Web Design Advice Podcast
• First 10 Episodes and Essence of New Web Design
• Podcast Anniversary Feedback Contest and Prize
• Future Plans for this Web Design Advice Podcast
• Website Quick Tip of the Day: Tips Before Starting a Podcast

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Web Design Podcast Anniversary
0:09:04 Tip of the Day – Tips Before Starting a Podcast
0:10:52 Podcast Outro Theme Music and Credits
0:11:22 End of Small Business Website Mailbag Podcast 053

Referenced links
First audio web design advice podcast episode and introduction

The $500 contest announcement in this episode provides details for listeners who provide feedback on their favorite Small Business Website Mailbag podcast show. Contestants identify 1 of the 52 episodes in an email with an explanation in 25 words or less why a particular show was their favorite. The winner will be selected based solely on my judgment and announced on January 3rd, 2009. The $500 design credit may be used in 2009 towards any and all web design related services that I provide including custom web design, blogger design, video production, or even custom graphics.

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Show Notes
Podcast episode 052 entitled Website Title and Description takes a closer look at the value of META code in seo, or search engine optimization. A quality web design combines multiple website and seo design strategies that add up to a site that will rank well in Google. Learn how a nearly perfect web design with poor META can fail. Here’s the outline for today’s program:

• Web Design META Code and Search Engine Optimization
• META Title, Description, and Keywords Compared
• Recommendations of Web Design Standards for META Code
• Current and Past Web Design META Tag Strategy
• Future Web Design Edits of Title and Description META Tags
• Website Quick Tip of the Day – Website META and PageRank Relationship

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Website Title and Description
0:11:41 Tip of the Day – Website META and PageRank Relationship
0:13:40 Podcast Outro Theme Music and Credits
0:14:10 End of Small Business Website Mailbag Podcast 052

Referenced links
Google webmaster tools for quality web design strategy
Google friendly site article for more web design advice

The tip of the day explains the mystery of having excellent website META yet ranking in Google search results below sites with poor META titles and descriptions. PageRank is a Google trademark for ranking website page importance. Search engine algorithms include 100′s of factors for ranking well in search results, so search engine optimization is more than having a few optimized web design strategies.

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Show Notes
Podcast episode 051 entitled Secrets of Web Design Content describes the difference between web design with ordinary content and creating a quality site for visitors first that will also attract search engines. SEO, or search engine optimization of new and existing sites is featured in today’s podcast, too. Here’s the outline for today’s program:

• SEO Secret of Add Original Quality Content Often
• Types of Web Design Content and Search Engine Optimization
• Web Design Site Structure in CMS for SEO
• Enhanced Value of Web Design Content for SEO
• Site Redesign to Improve Search Engine Optimization
• Website Quick Tip of the Day – Double the Value of Blog Web Design Content

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Secrets of Web Design Content
0:10:02 Tip of the Day – Double the Value of Blog Web Design Content
0:12:21 Podcast Outro Theme Music and Credits
0:12:51 End of Small Business Website Mailbag Podcast 051

Referenced links
Download pdf of cms web design and seo including site structure outline (50 pages)
*Note: Follow the PDF link to view online, or right click and save link as to download this free PDF. You do not have to register or reveal an email address to get your copy.

The topic of web design content compares SEO of older sites with simple text and graphics, and the emergence of newer web design technology with video and audio. The tip of the day has advice to double the value of content you write with full feature content on your main site and then an announcement of the new content on an integrated blog.

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Show Notes
Podcast episode 050 entitled Backlinks and Web Design SEO explores the web design strategy of backlinks and seo, or search engine optimization. While backlinks to your site are like votes when found by search engines, the value of your linking strategy for web design seo requires care. Natural methods work. Schemes will backfire. Here’s the outline for today’s program:

• Web Design SEO Value of Backlinks
• Links from Related Niche Authority Sites
• Backlink Format and Search Engine Optimization
• Link Scheme Negatives and Natural Linking Compared
• Ignore Those Dear Webmaster Link Exchange Requests
• Website Quick Tip of the Day – Visitor Stats for Evaluating Backlinks

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Backlinks and Web Design SEO
0:12:22 Tip of the Day – Visitor Stats for Evaluating Backlinks
0:15:04 Podcast Outro Theme Music and Credits
0:15:34 End of Small Business Website Mailbag Podcast 050

Referenced links
Web design and SEO report downloads of free PDFs

The topic of the value of backlinks and web design SEO has changed, and gaining backlinks proactively can be very time consuming. The tip of the day for using visitor stats for evaluating backlinks allows owners to compare link strategy to actual visitor traffic. Measuring the effectiveness of links can help in web design decisions including how much time to spend acquiring those backlinks.

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Show Notes
Podcast episode 049 entitled One Tough Web Design Question is an expanded response to a brief reply earlier this week to a new web design client. Requesting a custom web design price quote will be more effective knowing how to judge web design quality and the right questions to ask. We’ll help answer that today. Here’s the outline for today’s program:

• Contradiction of Quality Web Design and Low Price
• Matching Quality and Web Design Performance
• The One Tough Web Design Question
• Explanation of Web Design Checklist Items
• Budget Advantages of CMS Web Designs
• Website Quick Tip of the Day – Case Studies of Amateur Website Redesigns

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – One Tough Web Design Question
0:12:22 Tip of the Day – Case Studies of Amateur Website Redesigns
0:14:19 Podcast Outro Theme Music and Credits
0:14:49 End of Small Business Website Mailbag Podcast 049

Referenced links
Online xhtml code validation tool at the W3C
Online css validation tool at W3C

The tip of the day provides two case studies where amateur website redesigns resulted in decent quality aesthetics while ruining the quality of the code. Today’s episode explains the right questions to ask to determine a designer’s qualifications for quality. The case studies present what can go wrong when looks are accepted over quality, especially when done by an amateur.

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Show Notes
Podcast episode 048 entitled CMS Web Designs Make Page One explores the false opinion that cms web designs have difficulty being indexed and ranked well in search engines. Based on a conversation this week with a cms web design client about their new website launch, their site made Google page one in just one month. Here’s the outline for today’s program:

• Update of CMS Web Design and SEO
• Comparing Web Design with SEF and Messy URLs
• Google Page One with New Website Design
• Another Client Web Design on Page One
• Update of Web Design Page One Statistics
• Website Quick Tip of the Day – Another Look at DupeFreePro

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – CMS Web Designs Make Page One
0:08:29 Tip of the Day – Another Look at DupeFreePro
0:10:06 Podcast Outro Theme Music and Credits
0:10:36 End of Small Business Website Mailbag Podcast 048

Referenced links (Google page one):
Fidelis Search LLC, Atlanta GA listed for search: atlanta area recruiters
SunShiny Florida.com, Stamford CT listed for search: orlando vacation homes

The tip of the day takes another look at free software from DupeFreePro for calculating keyword density as featured in the previous search engine optimization tutorial for cms web design clients. The results for these two clients, and my site, prove the value of cms and search engine optimization for ranking well with Google.