Posts Tagged ‘seo’

Listen Now | Download MP3

Show Notes
Podcast episode 052 entitled Website Title and Description takes a closer look at the value of META code in seo, or search engine optimization. A quality web design combines multiple website and seo design strategies that add up to a site that will rank well in Google. Learn how a nearly perfect web design with poor META can fail. Here’s the outline for today’s program:

• Web Design META Code and Search Engine Optimization
• META Title, Description, and Keywords Compared
• Recommendations of Web Design Standards for META Code
• Current and Past Web Design META Tag Strategy
• Future Web Design Edits of Title and Description META Tags
• Website Quick Tip of the Day – Website META and PageRank Relationship

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Website Title and Description
0:11:41 Tip of the Day – Website META and PageRank Relationship
0:13:40 Podcast Outro Theme Music and Credits
0:14:10 End of Small Business Website Mailbag Podcast 052

Referenced links
Google webmaster tools for quality web design strategy
Google friendly site article for more web design advice

The tip of the day explains the mystery of having excellent website META yet ranking in Google search results below sites with poor META titles and descriptions. PageRank is a Google trademark for ranking website page importance. Search engine algorithms include 100′s of factors for ranking well in search results, so search engine optimization is more than having a few optimized web design strategies.

Listen Now | Download MP3

Show Notes
Podcast episode 051 entitled Secrets of Web Design Content describes the difference between web design with ordinary content and creating a quality site for visitors first that will also attract search engines. SEO, or search engine optimization of new and existing sites is featured in today’s podcast, too. Here’s the outline for today’s program:

• SEO Secret of Add Original Quality Content Often
• Types of Web Design Content and Search Engine Optimization
• Web Design Site Structure in CMS for SEO
• Enhanced Value of Web Design Content for SEO
• Site Redesign to Improve Search Engine Optimization
• Website Quick Tip of the Day – Double the Value of Blog Web Design Content

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Secrets of Web Design Content
0:10:02 Tip of the Day – Double the Value of Blog Web Design Content
0:12:21 Podcast Outro Theme Music and Credits
0:12:51 End of Small Business Website Mailbag Podcast 051

Referenced links
Download pdf of cms web design and seo including site structure outline (50 pages)
*Note: Follow the PDF link to view online, or right click and save link as to download this free PDF. You do not have to register or reveal an email address to get your copy.

The topic of web design content compares SEO of older sites with simple text and graphics, and the emergence of newer web design technology with video and audio. The tip of the day has advice to double the value of content you write with full feature content on your main site and then an announcement of the new content on an integrated blog.

Listen Now | Download MP3

Show Notes
Podcast episode 050 entitled Backlinks and Web Design SEO explores the web design strategy of backlinks and seo, or search engine optimization. While backlinks to your site are like votes when found by search engines, the value of your linking strategy for web design seo requires care. Natural methods work. Schemes will backfire. Here’s the outline for today’s program:

• Web Design SEO Value of Backlinks
• Links from Related Niche Authority Sites
• Backlink Format and Search Engine Optimization
• Link Scheme Negatives and Natural Linking Compared
• Ignore Those Dear Webmaster Link Exchange Requests
• Website Quick Tip of the Day – Visitor Stats for Evaluating Backlinks

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Backlinks and Web Design SEO
0:12:22 Tip of the Day – Visitor Stats for Evaluating Backlinks
0:15:04 Podcast Outro Theme Music and Credits
0:15:34 End of Small Business Website Mailbag Podcast 050

Referenced links
Web design and SEO report downloads of free PDFs

The topic of the value of backlinks and web design SEO has changed, and gaining backlinks proactively can be very time consuming. The tip of the day for using visitor stats for evaluating backlinks allows owners to compare link strategy to actual visitor traffic. Measuring the effectiveness of links can help in web design decisions including how much time to spend acquiring those backlinks.

Listen Now | Download MP3

Show Notes
Podcast episode 049 entitled One Tough Web Design Question is an expanded response to a brief reply earlier this week to a new web design client. Requesting a custom web design price quote will be more effective knowing how to judge web design quality and the right questions to ask. We’ll help answer that today. Here’s the outline for today’s program:

• Contradiction of Quality Web Design and Low Price
• Matching Quality and Web Design Performance
• The One Tough Web Design Question
• Explanation of Web Design Checklist Items
• Budget Advantages of CMS Web Designs
• Website Quick Tip of the Day – Case Studies of Amateur Website Redesigns

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – One Tough Web Design Question
0:12:22 Tip of the Day – Case Studies of Amateur Website Redesigns
0:14:19 Podcast Outro Theme Music and Credits
0:14:49 End of Small Business Website Mailbag Podcast 049

Referenced links
Online xhtml code validation tool at the W3C
Online css validation tool at W3C

The tip of the day provides two case studies where amateur website redesigns resulted in decent quality aesthetics while ruining the quality of the code. Today’s episode explains the right questions to ask to determine a designer’s qualifications for quality. The case studies present what can go wrong when looks are accepted over quality, especially when done by an amateur.

Listen Now | Download MP3

Show Notes
Podcast episode 048 entitled CMS Web Designs Make Page One explores the false opinion that cms web designs have difficulty being indexed and ranked well in search engines. Based on a conversation this week with a cms web design client about their new website launch, their site made Google page one in just one month. Here’s the outline for today’s program:

• Update of CMS Web Design and SEO
• Comparing Web Design with SEF and Messy URLs
• Google Page One with New Website Design
• Another Client Web Design on Page One
• Update of Web Design Page One Statistics
• Website Quick Tip of the Day – Another Look at DupeFreePro

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – CMS Web Designs Make Page One
0:08:29 Tip of the Day – Another Look at DupeFreePro
0:10:06 Podcast Outro Theme Music and Credits
0:10:36 End of Small Business Website Mailbag Podcast 048

Referenced links (Google page one):
Fidelis Search LLC, Atlanta GA listed for search: atlanta area recruiters
SunShiny Florida.com, Stamford CT listed for search: orlando vacation homes

The tip of the day takes another look at free software from DupeFreePro for calculating keyword density as featured in the previous search engine optimization tutorial for cms web design clients. The results for these two clients, and my site, prove the value of cms and search engine optimization for ranking well with Google.

Listen Now | Download MP3

Show Notes
Podcast episode 047 entitled Web Design for Visitors First explores web design strategy to target visitors compared to search engines in providing content. Search engines can bring prospects, but original quality content is what converts visitors to buyers. This episode explores why web design for visitors first can satisfy people and search engines. Here’s the outline for today’s program:

• Marketing Messages in Web Design and Offline
• Web Design Content Created for Visitors
• Web Design Content Created for Search Engines
• Importance of Web Design for Visitors First
• On Page and Off Page Search Engine Optimization
• Website Quick Tip of the Day – Web Directory Listings Update

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Web Design for Visitors First
0:11:27 Tip of the Day – Web Directory Listings Update
0:14:14 Podcast Outro Theme Music and Credits
0:14:44 End of Small Business Website Mailbag Podcast 047

Referenced links:
web directory link to DMOZ Open Directory Project

The tip of the day discusses web directories in general, and DMOZ or the Open Directory Project, in particular. After including the topic of web directory submissions in a recent podcast about outdated seo strategy, this update provides more evidence about how search engine improvements continue to weaken the popularity of web directory websites.

Listen Now | Download MP3

Show Notes
Podcast episode 044 entitled Web Design Templates Compared comes after a web design review earlier this week for a client interested in custom graphics, and perhaps matching web graphics to upgrade the look of their small business web design. Their site gets very little traffic, and results of their recent attempt at search engine optimization, or seo, has been less than ideal. Here’s the outline for today’s program:

• Free Web Design Templates Review
• Standard Commercial Website Templates
• Custom Web Design Templates and SEO
• Web Design Skills Combined with Graphic Art
• Dynamic CMS Web Design vs Static Site Templates
• Website Quick Tip of the Day – Web Design Navigation and Usability

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Web Design Templates Compared
0:11:49 Tip of the Day – Web Design Navigation and Usability
0:14:43 Podcast Outro Theme Music and Credits
0:15:13 End of Small Business Website Mailbag Podcast 044

Referenced links:
CMS Template Outline and Ebook on my main site

The tip of the day explains the strategy of web design navigation and usability using a tree structure of internal links. Having your home page as the tree trunk with major branches linked from each page, and then subpages with expanded topics, allows site owners to easily grow their site. The web design and seo concept of “add original quality content often” that I recommend is easier to visualize using this tree structure for website navigation.

Listen Now | Download MP3

Show Notes
This podcast episode 042 entitled Healthy Web Design Checkup provides advice for small business website owners to check the quality of their web design for search engine optimization, or SEO. Topics cover a comparison of healthy and unhealthy designs, and how to avoid problems. Here’s the outline for today’s program:

• Why Web Designs Need an Annual Checkup
• Case Study Uncovering an Unhealthy Web Design
• Question to Test Web Designer SEO Knowledge
• Update on Another Zero Traffic Custom Web Design
• Advice When it Comes to Changing Web Designers
• Website Quick Tip of the Day – Web Design Online Project Management

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Healthy Web Design Checkup
0:11:26 Tip of the Day – Web Design Online Project Management
0:16:11 Podcast Outro Theme Music and Credits
0:16:41 End of Small Business Website Mailbag Podcast 042

Referenced links:
PDF website comparison report of healthy and unhealthy web designs (pdf, 197kb, 2 pages)
Online project management services from TeamWorkPM.net

The tip of the day provides advice and a review of small business owner online services for project management including a review of the service I use at TeamWorkPM.net. A successful web design depends on good communication between the client and web designer, and online project management is an affordable and easy tool to use.

Listen Now | Download MP3

Show Notes
This podcast episode 038 entitled Web Design Rights and DMCA provides information, education, and warnings about the implications of the 1998 Digital Millennium Copyright Act, as well as an action plan in the event of DMCA violations. As in any situation with legal implications, listeners must not rely on the general information being provided here, and are encouraged to seek the legal advice of an attorney if an out of court resolution cannot be achieved. Here is the outline for today’s program:

• Web Design Ownership and Intellectual Property Rights
• Intro to 1998 Digital Millennium Copyright Act, or DMCA
• Actual Case of DMCA Web Design Violation and Resolution
• Website DMCA Takedown Notice Request Procedure
• More Extreme Action for Web Design DMCA Violations
• Website Quick Tip of the Day – DMCA Web Design Violations and Search Engines

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Web Design Rights and DMCA
0:11:46 Tip of the Day – DMCA Web Design Violations and Search Engines
0:13:00 Podcast Outro Theme Music and Credits
0:13:30 End of Small Business Website Mailbag Podcast 038

Referenced links:
Digital Millennium Copyright Act article on Wikipedia
DMCA Violation Takedown Notice filing advice and text template

Using the creative intellectual property of others in your web design in violation of the law as spelled out in the Digital Millennium Copyright Act may be reported to search engines, also. In addition to legal costs and damages, the tip of the day discusses the potential for search engine penalties for DMCA copyright violations. The secret of web design and search engine optimization is still add original quality content often, and that word “original” is especially important.

Sep 7 Update: The podcast prediction of potential consequences already happened in the case study of a DMCA violation. Read the blog post Getting a Website Instantly Banned and view evidence including screenshots to learn more.

Listen Now | Download MP3

Show Notes
This podcast episode 034 entitled Web Design Age and PageRank follows questions by a listener about web design performance measurements. PageRank is a Google trademark for their method of ranking website pages on a scale of 1 to 10. Here is the outline for today’s program:

• Introduction to Google PageRank and Web Designs
• Observation of Forum Discussions About SEO and PageRank
• Alexa Toolbar Measurement of Page Popularity
• Affect of Website Age for Attracting Search Engines
• Importance of Quality Content Web Design and Website Age
• Website quick tip of the day – PDF Web Design and DIY SEO EBook Release

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Web Design Age and PageRank
0:10:30 Tip of the Day – PDF Web Design and DIY SEO EBook Release
0:12:19 Podcast Outro Theme Music and Credits
0:12:49 End of Small Business Website Mailbag Podcast 034

Referenced links:
URL Trends stats tracking of PageRank and backlinks
FireFox Web Developer Toolbar download for website testing
Microsoft IE DOM Explorer Toolbar download for website testing

The quick tip of the day follows the release today as promised last week of a new 50 page PDF ebook on cms web design and do-it-yourself search engine optimization tutorial. With the finished book, listeners may want to hear my take on the content as it developed and finally completed this week. Positive search engine traffic continues to grow, so the tip of the day includes comments and evidence the seo methods achieve positive results.