Posts Tagged ‘seo’

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This podcast episode 033 entitled CMS Web Design and SEO Results provides evidence that a CMS web design can rank well with search engines. This update to July statistics reported last week includes a preview of the new PDF ebook being released next week. The expanded ebook is nearly complete and will contain around 100 pages including advanced seo techniques using natural methods of on-page optimization. Here is the outline for today’s program:

• Recent Conversion to a CMS Custom Web Design
• Updated Target Phrases for Web Design
• Advanced SEO Techniques in the CMS Web Design
• SEO Benefits for Clients of CMS Web Design Projects
• Results with over 80 Google Page One Listings
• Website quick tip of the day – Preview of New SEO PDF EBook

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – CMS Web Design and SEO Results
0:09:54 Tip of the Day – Preview of New SEO PDF EBook
0:12:55 Podcast Outro Theme Music and Credits
0:13:25 End of Small Business Website Mailbag Podcast 033

Referenced links:
CMS Web Design Tutorial outline for the new PDF Ebook
SEO EBook Download of the 12 page PDF short course for SEO

(Updated Aug 9) Note: The free 50 page pdf ebook on web design and DIY SEO was released as announced on the Small Business Resource Center Blog. As usual, readers do not have to register or provide an email address to download the PDF. SEO consultants would charge $1000′s for the search engine optimization information being revealed. Website owners interested in do-it-yourself seo may download the new ebook with no cost or obligation. Listen to this podcast episode to learn my results and why these seo and web design methods work, and then visit my blog next week for your copy.

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Show Notes
This podcast episode 032 entitled Outdated Website SEO Strategy compares search engine optimization strategy from two years ago, as well as current strategies, and then provides a review of what web design seo methods work and those that are outdated. Quality web design is still about adding new and original quality content and staying on top of web design and seo best practices. Here is the outline for today’s program:

• Web Design Outdated SEO Advice from 2006 to 2007
• Critical Review of Current SEO Expert Advice
• Outdated SEO Strategies with Weak Results
• Two Questions to Measure Web Design SEO Methods
• CMS Web Design and Improved SERP Results
• Website quick tip of the day – Why Web Design Projects Never Get Done

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Outdated Website SEO Strategy
0:11:52 Tip of the Day – Why Web Design Projects Never Get Done
0:13:35 Podcast Outro Theme Music and Credits
0:14:05 End of Small Business Website Mailbag Podcast 032

Referenced links:
Custom CMS and Web Design Services on my main site

Part of the evidence of search engine optimization methods in today’s show includes 50 page one results in Google for this website during July 2008. Of those, 12 were #1 on page one, so designing a site for visitors first with quality content does attract people and search engines.

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Show Notes
This podcast episode 031 entitled Web Design and Site Redesign is for small business website owners considering a site makeover. Site performance and keeping visitors on your site longer may be enhanced with a refreshing look including new and original quality content. Here is the outline for today’s program:

• Reasons for Web Design or Redesign Site Makeover
• Planning the Redesign of a Small Business Website
• Decisions About Web Design Code Standards per W3C
• Upgraded Graphics in a New Custom Website Design
• Web Design and Search Engine Optimization Strategy
• Website quick tip of the day – 301 Redirect to Salvage File Names

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Web Design and Site Redesign
0:08:30 Tip of the Day – 301 Redirect to Salvage File Names
0:11:28 Podcast Outro Theme Music and Credits
0:11:58 End of Small Business Website Mailbag Podcast 031

Referenced links:
Web Design Quality Assurance manual for web design standards at W3C
Free PDF SEO Tutorial and audio version on my podcast

The quick tip in this episode includes instructions for doing a 301 redirect of old file names to new file names. This allows site owners to recycle website page file names during a redesign and is especially important for web design and search engine optimization puposes based on the age of recycled pages.

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This podcast episode 029 entitled Web Design Philosophy in Flash provides feeback based on a recent new custom web design nearing its launch date, and unlike past objections to flash, I now offer flash options for small business owner web design projects. Here is the outline for today’s program:

• Evolution of Web Design since 1996
• Advanced Web Design Techniques Using Flash
• CSS Solutions to Replace Flash and Javascript
• Decision to Reverse Web Design Philosophy in Flash
• Future of Flash in Web Design
• Website Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Web Design Philosophy in Flash
0:11:19 Tip of the Day – Advanced Web Design Features vs Perfect Code
0:13:09 Podcast Outro Theme Music and Credits
0:13:39 End of Small Business Website Mailbag Podcast 029

Referenced links:
Web video production services and sample flash web design video
CSS gallery of cards and web design css alternative to flash

This episode recognizes the emerging advanced web design options available for small business websites using flash. Besides load time, my major objection in the past had been the difficulty of creating perfect code in xhtml to W3C standards. Using web design in flash entirely still has zero value for seo, or search engine optimization, yet today’s program talks about flash used for the benefit of visitors.

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Show Notes
This podcast episode 028 entitled Web Design Client Interview introduces an interview with a new customer and small business owner with a discussion of their CMS, or Content Management System, web design project. Here is the outline for today’s program and interview:

• Introduction of Client for CMS Web Design
• Opening Comments and Web Design Project Overview
• Client Preconceptions About Web Design and SEO
• Web Design Project Development and Progress
• Closing Remarks and Web Design Project Launch
• Website Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Web Design Client Interview
0:06:41 Tip of the Day – Benefits of a CMS Web Design
0:09:41 Podcast Outro Theme Music and Credits
0:10:11 End of Small Business Website Mailbag Podcast 028

Referenced links:
Vacation Home Rental Website of Darin Vader at SunShinyFlorida.com
CMS web design overview and introduction to CMS benefits.

This episode provides insight into the expectations of a client for a new CMS web design project, and the process from initial contact to website launch. Listeners will learn about working closely with their web design team, and advanced strategy for seo, search engine optimization. Information about training and tutorials explains how a content management system allows small business website owners to add, edit, or delete content without learning html programming code.

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Show Notes
The topic for this podcast episode 027 entitled Web Design SEO Audio Ebook is a short course on search engine optimization, or seo, for small business web design, and the show script of this audio ebook is being documented as a PDF for download, also. This tutorial may be used by any website owner, or customers who ordered a web design using my CMS, Content Management System, to learn SEO without further assistance. Here’s the outline for today’s program and the list of referenced links:

• Key SEO Factors in Web Design
• Web Design and Keyword Research
• Keyword Density and Analysis
• Free SEO Analysis Software
• Web Design and Implementing SEO
• Website Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Web Design SEO Audio Ebook
0:19:33 Tip of the Day – Ongoing Web Design and Optimization
0:22:00 Podcast Outro Theme Music and Credits
0:22:30 End of Small Business Website Mailbag Podcast 027

Referenced links:
Episode 27 SEO EBook MP3 for this podcast audio ebook download.
Episode 27 SEO EBook PDF download of this podcast transcript. (zip, 444Kb, 12 pages)
DupeFree Pro software download page for analysis of keyword density

This episode documents strategy for do-it-yourself search engine optimization of keywords for a small business web design. SEO consultants charge $1000′s in recurring fees for this same information. With diligence and patience, small business owners can reap the benefits by learning these basics for optimizing their website. Your only investment is your time. Listen now, or download this episode and the PDF ebook transcript to keep. Unlike the audio podcast episode limited to sound, this ebook contains illustrations.

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Show Notes
Today’s podcast Episode 021 entitled Google Webmaster Tools Review takes a tour and explains the advantages of free resources for small business website owners. Diagnosis and analysis of your website stats, linking, sitemap, and tools provides great insight into search engine optimization. Here’s the outline for this podcast show:

• Introduction to Google Webmaster Tools
• Online Tour of Webmaster Tools
• Diagnostics, Statistics, Links, Sitemaps, and Tools
• Key Advantages for Small Business Websites
• Analyzing Small Business Website Defects
• Website Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Google Webmaster Tools Review
0:10:20 Tip of the Day – Resource for Improving Google Results
0:12:06 Podcast Outro Theme Music and Credits
0:12:36 End of Small Business Website Mailbag Podcast 021

Referenced links:
Google Webmasters Central introduction to Webmaster Tools
Webmaster Tools Online Tour step by step overview
Reasons for Reporting Paid Links advice from Google Support

Natural linking from related websites provide the best quality backlinks to improve the importance of your website. Our tip of the day and bonus tool offers small business site owners advice for reporting sites involved in the deceptive practice of buying or selling links. Today’s tip explains how this can affect and improve meaningful Google search results.

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Show Notes
Today’s podcast Episode 016 entitled Website Contact Information presents a web design subject not covered previously and offers advice for enhancing the reputation of a small business website. Here’s the outline for this podcast show:

• Small Business Website Contact Info Introduction
• Formats for Your Website Contact Information
• Establishing Credibility as a Trusted Website
• Case Study and Review of an Online Store
• Maximizing Your Reputation as a Trusted Site
• Website Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Website Contact Information
0:08:39 Tip of the Day – Business Cards and Bonus Sales
0:10:36 Podcast Outro Theme Music and Credits
0:11:06 End of Small Business Website Mailbag Podcast 016

Referenced links:
JPG of business card ad for helping online stores make bonus sales
Mainstream Memorabilia online store to compare site graphics to the card ad

Today’s show provides evidence that decisions about contact information can enhance the success of a small business website, and help establish a reputation with visitors and search engines as a trusted site. It’s the little things that help improve a positive first impression and maximize the value of search engine optimization.

The tip of the day includes a testimonial by the owner of Mainstream Memorabilia, and how she confirmed the value of her business card ad for attracting bonus sales.

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Show Notes
Today’s podcast Episode 014 entitled Web Design and Accessibility provides small business owners important information about making websites accessible to the widest possible audience, especially those persons with disabilities. Here’s the outline for this podcast show:

• Definition of Website Accessibility
• Importance of Web Design and Accessibility
• Key Elements for Accessible Web Design
• Case Study of Screen Readers for the Blind
• Accessibility Testing of Small Business Websites
• Website quick tip of the day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Web Design and Accessibility
0:12:58 Tip of the Day – SEO Value of Accessible Web Design
0:13:52 Podcast Outro Theme Music and Credits
0:14:22 End of Small Business Website Mailbag Podcast 014

Referenced links:
Web Content Accessibility Guidelines 1.0 provide WAI standards for accessible web design
HiSoftware online accessibility testing allows verifying accessible web design
Test accessibility of this podcast here to confirm it Passed Automated Verification

Special Notes:
To assist listeners, the following list is included here to save you any inconvenience taking notes:

15 Key Elements for Accessible Web Design

1. Use Proper DocType Statement in Code
2. Use a Language Identifier Code
3. Use Descriptive Page Title Tags
4. Use Text Links vs Javascript
5. Use Title Tags to Clearly Define Links
6. Use Descriptive Alt Tags for Each Graphic
7. Use Relative Font Sizes in Ems or Percentage, not Fixed Pixels
8. Use H Series Tags for Headings and Subheadings
9. Use Label Tags in Form Elements of Online Forms
10. Use Summary Tags to Describe Data in Tables
11. Use Table Header Tags to Define Table Layout
12. Use a Search Box Function on Every Page (large sites anyway)
13. Use Separate Presentation and Content with CSS Style Sheets
14. Don’t Use Links that Launch Browsers in a New Window
15. Avoid Spacer Shims or Invisible Graphics for Layout

Some of the elements may be unfamiliar or seem too technical, so you may want to review the above list with your web developer. Having pages render compatible to devices for disabled persons is not difficult, and may bring you revenue opportunities servicing this niche of potential customers by providing an accessible small business web design.

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Show Notes
Today’s podcast Episode 013 entitled Optimize Your Website Keywords is for small business website owners interested in percentage of keywords for search engine optimization. Topics provide advice for SEO research, implementation, a case study, and free software to help automate the process. Here’s the outline for this podcast show:

• Understanding keywords and key phrases
• Researching keywords for your small business website
• Case study comparing web design to website design
• Advice on optimum keyword density for web pages
• Automated software to test and edit keyword density
• Website quick tip of the day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Optimize Your Website Keywords
0:10:30 Tip of the Day – Using a Tilde Search for Synomnyms
0:11:46 Podcast Outro Theme Music and Credits
0:12:16 End of Small Business Website Mailbag Podcast 013

Referenced links:
Keyword Discovery search online tool for ranking popularity of key words and phrases
DupeFree Pro software download page for testing and edit of keyword density

During this podcast the example ranking of top search results for “web design” and “website design” listed below is referenced and included here to save listeners the trouble of taking notes. The list displays ranking from 1 to 20 of the top 20 search phrases, the actual phrase, and the popularity of that phrase as a percentage compared to the other 19.

Rank/Keywords/Percentage
01 web design (46.4%)
02 website design (11.4%)
03 design a web page (8.6%)
04 web site design (7.6%)
05 web page design (5.8%)
06 free web design (5.4%)
07 design site web (3.4%)
08 computing web design (2.6%)
09 web design software (2.1%)
10 web design tools (1.8%)
11 free web page design (1.3%)
12 free website design (0.9%)
13 website design software (0.5%)
14 website layout design (0.4%)
15 ecommerce website design (0.4%)
16 how to design a website (0.3%)
17 design website (0.3%)
18 best website design (0.3%)
19 design your own website (0.3%)
20 design a website (0.3%)

The bottom line to enhancing your site for search engine optimization is keeping relevant key words in your content that relate to your business without repeating key phrases too often. Your content should be designed for readers first, and then natural linking from search engines and other websites should follow.